Design Brief for New Chocolate Bar Flavors Overview Create a vibrant and visually appealing design for a new line of eight chocolate bar flavors: Pineapple, Passion Fruit,Tamarind, Mango, Papaya, Pomegranate, Coconut, and Guava. The design should reflect the tropical and exotic nature of the flavors while paying homage to the chocolate's origins in Anguilla and the Dominican Republic. Art Size: 2.25 x 5.5 Inches Brand Identity Vibrant and Tropical: The design should evoke the essence of the Caribbean with bright, bold colors and playful elements. Heritage: Incorporate subtle nods to Anguilla and the Dominican Republic, such as island-inspired patterns, colors,or symbols. Premium Quality: The design should convey the high quality and craftsmanship of the chocolate. Design Elements Color Palette: Choose colors that are representative of each flavor (e.g., bright yellow for pineapple, deep purple for pomegranate). Consider using a consistent color palette across the entire line for brand recognition. Typography: Select a modern and legible font that complements the tropical theme. Consider using a handwritten or script font for a more artisanal feel. Imagery: Explore the following visual elements: Tropical Fruits: Use bold, stylized illustrations or photographs of the featured fruits. Island Life: Incorporate symbols of Anguilla and the Dominican Republic, such as palm trees, beaches, or cultural motifs. Chocolate: Showcase the rich, dark chocolate as the base for the flavors. Layout: Create a visually balanced and eye-catching design. Consider using a combination of typography, imagery,and color blocks. Design Considerations Target Audience: Consider the target demographic for these flavors (e.g., young adults, health-conscious consumers) when selecting colors, imagery, and overall design style. Packaging: The design should translate well to different packaging formats (e.g., bar wrappers, boxes). Consistency: Maintain a consistent design language across all eight flavors while allowing for unique elements that highlight individual flavors. Storytelling: Explore opportunities to incorporate the story of A grandfather's journey into the design, perhaps through subtle details or a dedicated section on the packaging. Inspiration Research the visual aesthetics of other tropical-themed food and beverage brands. Explore the art and culture of Anguilla and the Dominican Republic for inspiration. Look at examples of successful chocolate bar packaging designs. I have attached our first design that we still use and will continue to use for our fist set of 8 flavors. I Also attached our logo.