According to a recent survey of 476 marketers conducted by the e-Commerce Optimization company SeeWhy, 76% of them plan to use Facebook for driving sales as part of their Social Media Strategy. http://goo.gl/K0dcy Surprising isn't it?
But I heard advertising on facebook doesn't worth the money we spend. Is that true? They have just updated the new skin... which is the space for ads is much bigger
I think it depends what you are marketing, but i read some place that Google has drop in ad sales this year and more and more company's are looking towards Facebook for there marketing strategies . Google fears that facebook is going to be a huge competitor concerning, being a search engine. Just by creating a free page can be beneficial, but from my experience in the past, they even had create some new features, but i have not covered them all, but in the past you would create a group using keywords then using the title of your company, it seemed the search was in the title only, this used to be a little trick. but now i think the search uses content now so it is ok to use your title name. But there was one question i was always wondering is when most people are on facebook, what percentage are using the group or page searches ??? i fine most are distracted in aps (games stuff like this) and looking for friends.