Hard to say without knowing what the product is or seeing the copy itself. I'm no expert on copy but from what I read the most important of a copy is the headline. I went through my various notes and found some thoughts on copy by Eben Pagan (Double Your Dating, Get Altitude, makes $20million+ a year online), and I'll just copy and paste it here: A Winning Headline Formula Use this formula to create winning headlines: 1. How to… (if you have no idea how to create headlines, start with this. It organizes your thought to make sure you about benefits) 2. [Avoid Pain/Get Benefit] (focus on irrational) 3. [Fast/Easy/Low Hassle] 4. Specific Time Frame (will be really powerful if you can include this) 5. Without Risk/Guaranteed Winning Formula Examples “How to lose 30 pounds of fat in 90 days without starvation diets – guaranteed†“How to attract the love of your life for FREE online – right from the comfort of your computer†“How to play piano in 30 days guaranteed – no complicated, expensive lessons needed†-make sure everything you say is true/provable and doesn’t break any laws.
I have read in a news paper that the high paying keywords are lawyer, mortgage, finance, loan, hosting
expensive keywords: 1. Insurance: $54,91 cost per click 2. Loans: $44,28 3. Mortgage: $47,12 4. Attorney: $47,07 5. Credit: $36,06 6. Lawyer: $42,51 7. Donate : $42,02 8. Degree: $40,61 9. Hosting: $31,91 10. Claim: $45,51 11. Conference Call: 42,05 12. Trading: $33,19 13. Software: $35,29 14. Recovery: $42,03 15. Transfer: $29,86 16. Gas/Electricity: $54,62 17. Classes: $35,04
you can always check spyfu.com to see how much advertisers are bidding on keywords...i think you get roughly half of it?
I agree with this, you must have a high converting keyword to target before having a blog where your adsense will be posted.
Basically; avoid these. People who search these keywords are generally just looking for information anyway. You want a more specific keyword phrase that indicates that people are actually searching for a solution.