yeah, all industry specific. One thing i suggest is that if you own a seperate biz entity to open a seperate Adsense account under that DBA. Put all of your low CPC accts in there because smart pricing seems to work over a full acct and NOT site specific.
He is saying that smart pricing kicks in across an account as oppose to one site if a given site gets smart priced. Dean
It is quiet low.It all depends on the niche you are in. For some niches such as insurance, loans and all , you even get about 3$ per click. If you are able to bring this much traffic to some insurance based website, you are really gonna profit well. You should choose your niche carefully!