Hi, I am using a branding banner to advertise my website, the banner has the logo of my website and the words "Link Building Service" I have received 700 clicks and just one registration...... I am using bidvertiser as the pay per click program, so what should I do, should I change the banner? with a non branding one? My site used to make conversions of 12% and 16% but this month is awuful :S
I think you are providing a paid service, but the phrase "Link building service" might have really confused the people who are clicking on it and they have clicked on your banner ad thinking that it's a free service or for checking your service. So the real people who really want a paid link building service is not viewing your ads. This is because bidvertiser might have placed your ads on a totally unrelated content website. This will happen sometimes. However, you can test this just by changing the PPC program. If the problem still arise, then it might be the problem with your banner. Then you can use your bidvertiser program with new banner. I'm not sure about it, but it's worth trying....!
it is a bad news to hear. you would start a new interesting brand banner as i think most of them are familia with it. IM change instantly which need u to twist it.