7 Ways to do Page Title Optimization

tms12 Peon

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#1

I thought i would share some of the thoughts that i have about the on page optimization, to be specific "page title optimization". I covered the following questions about page title optimizations:
1. What is Page Title Optimization?2. Importance of page Title Optimization
3. How to do Page title optimization?
4. The effect in SERPs for Page Title optimization.

and i am posting the answers for the 3rd and 4th questions. Enjoy and would like some comments as well - here and there

For a title to be a good SEO title, it needs to convey a message, which is clear, concise and has key word density. For good call of action title, it needs to be catchy enough to invites readers to take an action that will benefit both you and the readers. And for a browser description, the title needs to stand out from all other pages/websites that is open at that time. And for a link submission program, your title needs to be clear and description. So, based on my experience, learningâ€™s and help of others, the following would be a good set of rules that you can start following while writing your title tag.

Each page MUST have a unique title tag. Nonetheless, there should be a consistency across the website/blog in how the title tags are being constructed.
Why? Since Search engines and readers expects everything to be organized and consistent. Imagine going to a clean and organized house versus a filthy nasty house.

Each title tag should not have a length of more then 85 characters (including spaces) and never to exceed 120 characters .
Why??W3C (World Wide Web Consortium) guidelines states that the length of the title tag should, ideally, be 66 characters (including spaces) or less. Google truncates after 66 characters or the last complete full word. On the other hand Yahoo truncates after 120 characters.

The title tag should be written in such a way that it nicely truncates both at 66 characters and 75 characters with space.
Why?? It will not look good at all if the readers cant read all the word thus cant make any sense thus will not click on your link.

The title tag ideally being with the name of you business or site name followed by something else.
Why? Its one way of easy branding your website/blog and at the same time standing out from the crown.

If possible, the title tag should incorporate a shot call of action (use of verbs) to call for an action by the readers.
Why? At the end of the day you are building/creating/maintaining your blog/website to make money, for which you need to have traffic that you convert into a sale or whatever that you want to do. And using action words will make your reader to take an action to reach your ultimate goal.

Avoid using â€œandâ€, â€œorâ€, â€œaâ€, and â€œtheâ€ as much as you can.
Why?? Because all search engines ignore those words while for searching fro results and they just take up the valuable spaces. Use ampersand (&) instead of â€œandâ€.

Use moderate capitalization while writing title tags.
Why?? Research shows that appropriate use of light (yes, very little) capitalization makes a link stand out during results

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Click to expand...

tms12, May 7, 2009 IP

Michaelr Peon

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#2

No 4 - disagree - putting an unknown company/brandname in the title kills keyword density which has a negative affect in serps.
No 5 - disagree for the same reasons as No 4. No point having a call to action as no one searches for them. Put them in your meta description instead. Definitely put it in your adwords title as you can force you ad to the top with price.

Michaelr, May 7, 2009 IP

vitnuce Peon

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#3

Agree with Michaelr,

Michealr, please show your exprience!

vitnuce, May 7, 2009 IP

tms12 Peon

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#4

I appreciate the comments but i disagree. Let me show you an example: Assuming we all agree that shoemoney, problogger and seomoz are one of the very top blogs/websites out there. take a look

tms12, May 7, 2009 IP

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7 Ways to do Page Title Optimization

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