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7 Tips to Increase Your Conversion Rate

Discussion in 'General Marketing' started by geegel, Sep 18, 2012.

  1. #1
    I keep seeing websites in the Reviews sub-forum making the same mistakes over and over again. Hopefully these tips will help you avoid them:

    1 Beware of "dead" zones

    In CRO (Conversion Rate Optimization) the "dead" zones are considered to be the area above the horizontal menu (the header) and the right column (if your website uses 3 columns). These areas are mostly ignored by visitors, so avoid placing important content (such as phone numbers or information about shipping) there.

    2 Manage the real estate

    Most of your visitors will only reach your home page and will never scroll down. Make sure that you "cram" in that screen all the relevant information or if that's not possible, enough information to "hook" them.

    3 Stay clear of story rotators

    It seems like the latest fad and it's actually a big mistake. A story rotator widget takes up a lot of real estate and users mostly ignore it due to the phenomenon called ad blindness.

    4 Mailing lists build businesses

    There's no way around it. However despite the fact that most e-commerce websites owners have a "Subscribe to newsletter" feature, virtually everybody is using it wrong. You need to offer a way for people to sign up to your list AND an incentive to make them sign up. Ignore the second part at your own peril.

    5 Conceptualize your sales funnel

    People will rarely become your customers at their first visit. There are several steps they usually take before that. Identify those steps and then search for strategies to improve the conversion rate for each. It's a "Divide and conquer" tactic. Several smaller problems are easier to solve than a single one which is very complicated.

    6 Beware of loops and high exit rates for deep pages

    Some definitions would be helpful here first. A "loop" is a traffic pattern where users will go from a page to another and then go back. The exit rate for a page is the percentage of people that exit that page AND have visited more than one page.

    These patterns are usually an indicator of poor website usability. Check those pages and try to improve them ASAP.

    7 Always test

    Intuition is nice, data is priceless. Always test no matter how much traffic you have and how high your conversion rate is. There is always room for better.


    This is about it. If you have any other questions related to CRO, I will do my best to answer them.

    Best regards,
    George
     
    geegel, Sep 18, 2012 IP
  2. RedStamp.ca

    RedStamp.ca Peon

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    #2
    I'm glad you put number 7 on your list. It's a step a lot of people forget to do, and in my opinion it's the true definition of 'marketing'. Always improve!
     
    RedStamp.ca, Sep 19, 2012 IP
  3. Anthony84

    Anthony84 Peon

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    #3
    I totally agree with RedStamp.... No matter how well you think your product or conversions are you always need to test test and re test!
     
    Anthony84, Sep 19, 2012 IP
  4. ninjamtlt1

    ninjamtlt1 Active Member

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    #4
    I agree with everything here, especially the TEST part. Gotta be able to improve and the only wya to do that is continually test!
     
    ninjamtlt1, Sep 19, 2012 IP
  5. florance12

    florance12 Greenhorn

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    #5
    I am glad to know about these useful tips to increase conversion rate.
     
    florance12, Sep 20, 2012 IP
  6. nufox

    nufox Peon

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    #6
    Staying clear from story rotators indeed is one useful tips here.
     
    nufox, Sep 20, 2012 IP
  7. jenyfarlopej

    jenyfarlopej Member

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    #7
    You have shared something special info. Thanks for your kinda help.
     
    jenyfarlopej, Sep 28, 2012 IP
  8. forlca

    forlca Greenhorn

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    #8
    nice tips guys..hope it will work well
     
    forlca, Sep 28, 2012 IP
  9. dean1122

    dean1122 Member

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    #9
    Hi, you have given us a good idea about how to increase the conversion rate i like specially this option although all the steps you mention is so good.

    " Mailing lists build businesses

    There's no way around it. However despite the fact that most e-commerce websites owners have a "Subscribe to newsletter" feature, virtually everybody is using it wrong. You need to offer a way for people to sign up to your list AND an incentive to make them sign up. Ignore the second part at your own peril.
    "

    so please keep it up .
     
    dean1122, Sep 28, 2012 IP
  10. Mega Mind

    Mega Mind Member

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    #10
    very informative ... Thanks lot ....
     
    Mega Mind, Sep 28, 2012 IP
  11. war_machine

    war_machine Active Member

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    #11
    Thats some decent infos you have shared. I will bookmark this one and use it as future reference. Thanks for the share again.
     
    war_machine, Sep 29, 2012 IP
  12. Gianni Palazzo

    Gianni Palazzo Member

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    #12
    Thanks for the information you have provided us in this thread. I think many people fail to get the conversions they want, because they keep missing or they do not follow the correct procedure to acquire the right conversions they are after. As you might now, there is a process for anything. If the right steps are followed correctly the results could be satisfactory.
     
    Gianni Palazzo, Sep 29, 2012 IP
  13. techlead

    techlead Active Member

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    #13
    Thanks for your lovely :)tips
     
    techlead, Sep 29, 2012 IP
  14. universalyoga

    universalyoga Greenhorn

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    #14
    That's really appreciate post thanks for information.
     
    universalyoga, Oct 1, 2012 IP
  15. markinternet

    markinternet Member

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    #15
    thanks for sharing, was helpful
     
    markinternet, Oct 1, 2012 IP
  16. lovinggod

    lovinggod Peon

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    #16
    Great tips!
     
    lovinggod, Oct 1, 2012 IP
  17. Legacy1

    Legacy1 Peon

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    #17
    Great tips, thanks!

    Here's a few more:

    1. Test color variations.

    You may be surprised how much a red or black or blue headline may generate higher conversions than another.

    2. Make great use of "bullet" points.

    They're easier on the eye than a paragraph or two bunched up together, and each individual "bullet" can be a powerful selling force. Often, people will sign up just for one bullet point they read that was so compelling, they had to sign up to find out more.

    3. Test the copy on the opt in form itself.

    Everybody rightly focuses on almost everything else, and then just put anything on the sign up form, but right below the email address box, try testing a few different lines (one at a time, obviously) :)

    Instead of a average sounding "sign up now" try "get started now" or "Yes, I want in!" or anything you can think of. I know of tests with this simple change that resulted in up to 30%+ higher* conversions by simply changing on line on the opt in form.

    *by 30% higher, I mean a 30% increase in the rate, going from, say, 10% to 13%, not 30 actual percentage points.
     
    Legacy1, Oct 1, 2012 IP
    geegel likes this.
  18. dreamee

    dreamee Active Member

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    #18
    ur tips are good.. i want u too share this in my blog...
    join my blog and send this article to my mail id :.
    my blog is http://www.innovatebloggers.com...
    i will put ur name as author of this post.. be a guest blog author for my blog...
     
    dreamee, Oct 1, 2012 IP
  19. ChickenMan

    ChickenMan Well-Known Member

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    #19
    Great post OP, very good information.
     
    ChickenMan, Oct 2, 2012 IP
  20. digitalwebman06

    digitalwebman06 Active Member

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    #20
    Awesome dude. These are really the best options to increase the conversion rate. but you have to do it technically. Then you will be succeeded.
     
    digitalwebman06, Oct 2, 2012 IP