I keep seeing websites in the Reviews sub-forum making the same mistakes over and over again. Hopefully these tips will help you avoid them: 1 Beware of "dead" zones In CRO (Conversion Rate Optimization) the "dead" zones are considered to be the area above the horizontal menu (the header) and the right column (if your website uses 3 columns). These areas are mostly ignored by visitors, so avoid placing important content (such as phone numbers or information about shipping) there. 2 Manage the real estate Most of your visitors will only reach your home page and will never scroll down. Make sure that you "cram" in that screen all the relevant information or if that's not possible, enough information to "hook" them. 3 Stay clear of story rotators It seems like the latest fad and it's actually a big mistake. A story rotator widget takes up a lot of real estate and users mostly ignore it due to the phenomenon called ad blindness. 4 Mailing lists build businesses There's no way around it. However despite the fact that most e-commerce websites owners have a "Subscribe to newsletter" feature, virtually everybody is using it wrong. You need to offer a way for people to sign up to your list AND an incentive to make them sign up. Ignore the second part at your own peril. 5 Conceptualize your sales funnel People will rarely become your customers at their first visit. There are several steps they usually take before that. Identify those steps and then search for strategies to improve the conversion rate for each. It's a "Divide and conquer" tactic. Several smaller problems are easier to solve than a single one which is very complicated. 6 Beware of loops and high exit rates for deep pages Some definitions would be helpful here first. A "loop" is a traffic pattern where users will go from a page to another and then go back. The exit rate for a page is the percentage of people that exit that page AND have visited more than one page. These patterns are usually an indicator of poor website usability. Check those pages and try to improve them ASAP. 7 Always test Intuition is nice, data is priceless. Always test no matter how much traffic you have and how high your conversion rate is. There is always room for better. This is about it. If you have any other questions related to CRO, I will do my best to answer them. Best regards, George
I'm glad you put number 7 on your list. It's a step a lot of people forget to do, and in my opinion it's the true definition of 'marketing'. Always improve!
I totally agree with RedStamp.... No matter how well you think your product or conversions are you always need to test test and re test!
I agree with everything here, especially the TEST part. Gotta be able to improve and the only wya to do that is continually test!
Hi, you have given us a good idea about how to increase the conversion rate i like specially this option although all the steps you mention is so good. " Mailing lists build businesses There's no way around it. However despite the fact that most e-commerce websites owners have a "Subscribe to newsletter" feature, virtually everybody is using it wrong. You need to offer a way for people to sign up to your list AND an incentive to make them sign up. Ignore the second part at your own peril." so please keep it up .
Thats some decent infos you have shared. I will bookmark this one and use it as future reference. Thanks for the share again.
Thanks for the information you have provided us in this thread. I think many people fail to get the conversions they want, because they keep missing or they do not follow the correct procedure to acquire the right conversions they are after. As you might now, there is a process for anything. If the right steps are followed correctly the results could be satisfactory.
Great tips, thanks! Here's a few more: 1. Test color variations. You may be surprised how much a red or black or blue headline may generate higher conversions than another. 2. Make great use of "bullet" points. They're easier on the eye than a paragraph or two bunched up together, and each individual "bullet" can be a powerful selling force. Often, people will sign up just for one bullet point they read that was so compelling, they had to sign up to find out more. 3. Test the copy on the opt in form itself. Everybody rightly focuses on almost everything else, and then just put anything on the sign up form, but right below the email address box, try testing a few different lines (one at a time, obviously) Instead of a average sounding "sign up now" try "get started now" or "Yes, I want in!" or anything you can think of. I know of tests with this simple change that resulted in up to 30%+ higher* conversions by simply changing on line on the opt in form. *by 30% higher, I mean a 30% increase in the rate, going from, say, 10% to 13%, not 30 actual percentage points.
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Awesome dude. These are really the best options to increase the conversion rate. but you have to do it technically. Then you will be succeeded.