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Alexa rank is pretty much dead now. You should look for ways to increase your Quantcast and Complete rank since they are far more accurate.
I don't pay much attention to Alexa since it takes a lot of work to get up in the rankings. I prefer to keep track of daily traffic Thanks for the insightful article.....
Thanks for sharing your article. What is the purpose of increasing your alexa ranking unnaturally ? What do you gain from it ?
Could somebody explain the significance of Alexa ranking? I'm not sure how important it is and if it's worth spending the time at all? Or we should focus on building traffic by improving SERP thru blogs, directories, articles and social bookmarking!
The only reason to care about Alexa's rating is when you want to do business with another website/web company. That company may look at your Alexa rating and determine if you're big enough for them to deal with. For example, would you take a website ranked 10 million in Alexa serious? How about if they were ranked 150,000? I'd imagine probably a little more. Let's take a link exchange for example... let's say your Alexa rating is 100,000 and somebody wants to do a link exchange with you, but their Alexa rating is 1,000,000. You're probably not going to be too thrilled at the prospect since Link Exchanges don't do much for you in Google's eyes, and the direct traffic that you're going to see from this link is probably going to be small. Now, let's say the same thing, but their rating is 50,000. Now, you're probably more than happy to work a deal. Right? The problem though is that it's easy to make yourself look bigger than you really are. 1-2 users that hit your site regularly with the Alexa toolbar can easily increase you from being in the top 1 million to around 150,000. Take The Lens Flare, my photography gallery. It has an Alexa ranking of about 154,000. It does get a decent amount of traffic, but the fact that I have Alexa installed at home and work really improves its overall score.