I wanna share something with you all. I had go through the the problem on how to build relationship with my customer before. Because you can't meet everyone since there's 24 hours only per day; you can't call to every customer because the phone call is not cheap. But if letter, how many letters you can write. I been research through internet for long time. And finally there is something that make me realize email is actually the most powerful, easiest and cheapest way to do all that. Below is the 7 facts that why I choose to use direct email marketing: 1. Direct Email Marketing drove to leads about $63.1 billion in sales during 2001 according to DataBytes. 2. Email delivers the highest return-on-investment compared to other marketing mechanism, average about $57.25 on every dollar spent according to the study of Direct Marketing Association. That’s why about 80% of companies increase their direct email marketing budget with each passing year. (According to JupiterResearch) 3. 54% of small business rated email as their top online promotion machines to drive traffics and generate sales (Source: DMA Interactive) 4. A quote from Email Marketing Reports on 2009: “If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined 5. Based on the “Ad Effectiveness Survey†by Forbes Media Feb/March 2009, email and newsletter marketing are the second most effective tools for generating conversions. 6. Global email marketing budget will increase from $11.9 billion at 2008 to $27.8 billion by 2013 (Source: Veronis Suhler Stevenson’s annual “Communications Industry Forecastâ€) 7. 51.6% of internet retailer planned to increase spending more on email according to Internet Retailer’s April 2009. Regards Emoicom
Hi emoicom! Thank you so much for sharing! I find this information very useful. I think most of all I'm really into the way you provided the statistics to backup your information. I'm the type of guy that says prove it to me all the time; which a lot of people get mad with me about by the way. If someone starts a sentence with " you know it's a sin to *******" I'm going to ask you show me a bible verse supporting that. I think you get my drift, but not to be long winded I can really appreciate this post as a marketer. All the best
Great facts...what email marketing software do you recommend. Currently we use Email It which is very affordable and they use all the latest deliverability tools to get my mails in inboxes. Let me know..Thanks
As long as its within 10,000 emails a day, your hosting service can accomodate. And its legal spamming