Guys just want to share this info for all beginners... For some time now, Google has been hunting down and penalizing link spammers. Is your website in danger of being blacklisted and banned from Google for link spamming? Yes, No, Maybe??? S.E.O link-building has become one of the main high leverage activities in any online business. The simple fact is that back-links will give you a high page rank and a high page rank will rank you higher in the S.E.R.P's. Obviously this means more traffic and more money. Back-links make up 90% of your Google rank and because of this, link-building has taken on a life of its own. Most people seem to misunderstand it completely. For starters you should know that not all back links are good links. They can actually hurt you more than help you. S.E.O Link-building is all about building links that are natural. Google did not design their ranking system to be manipulated. It was designed to reward good sites that get linked to it naturally. That's why getting the right links can be incredibly difficult if you try and do it manually. Unfortunately, you have to build in links these days otherwise you will not be competitive. If you sit around and wait for sites to link to you, you might wait forever. The good thing is that this also give the "small guy" a fair shake to get good rankings in Google, Yahoo and M.S.N. Most guys build Back-links "kamikaze style"; that is they go in there and just get as many links they can from wherever they can and at whatever cost. This is a recipe for disaster. Once your site gets marked by Google, you might as well start over again. Rogue link-building techniques can render months of hard work useless, so be very careful when building Back-links. Here are the 7 deadly S.E.O link-building mistakes. Avoid them at all costs. Mistake #1: Mass Link Packages Obviously, some sleazy and unscrupulous people are out there selling link packages that are not even worth a mention. Most of the time they blast ads out to classified directories or other spam filled networks. These links are the equivalent of buying spam email lists. Don't do it. Your links might end up on banned sites that can really hurt your Google image. Mistake #2: Link Exchanges Back in the day, exchanging links was the main S.E.O link-building strategy. You link to me, I link to you and we both win. Right? Wrong! Google caught on to this when hundreds of link farms opened up. Google can easily trace reciprocal links and they simply don't count for much anymore. Getting links from big link exchange networks can actually hurt your business. Mistake #3: Linking From Non-Indexed Sites Most people who spend hours building those free Back-links make the mistake of building links on non-indexed sites. For your back links to count, the page on which you have your link has to be indexed. Having links on non-indexed pages means nothing. It's a waste of time. Mistake #4: Not Using Anchor Text At first this probably won't sound too scary, but if you build 2,000 links without relevant anchor text your site can easily pass for a spam site that just gets random links. By using anchor text that is related to your site, it gives your links link-juice; meaning it makes your links relevant and increases the perceived value of each link. Mistake #5: Not Being Relevant Google is getting smarter by the day. After all it is their business to provide the most relevant information for each and every search that is conducted. If they don't, people will stop using Google. That's why they protect it so vigorously. When you get Back-links from relevant and related sites that would naturally link to you, then the link will count for a lot. Unrelated and random links from any old site really does not make Google see your site as being important. Mistake #6: Inorganic links As I mentioned earlier, Google designed the page rank system to work organically. They are looking for links to come to your site naturally. For the most part that means, slowly and consistently over time from a variety of related sites. If you go and get 1000 links overnight from the same site then Google's alarms will go off and you might land yourself in some Back-linking trouble with the big G. Slow and steady wins the race - especially if you have a new site. Mistake #7: Buying Links High PR Back-links are worth gold. Quite literally. I've seen a single PR7 link sell for as much as $250 per month. There are a lot of link networks out there that make it their business to sell links on high PR sites. These links have become quite expensive, but the lure of instant results have people buying links like it's going out of fashion. Google is catching on and there has been widespread reports of Google slapping page rank. If links are publicly traded then Google can probably trace them and penalize you. S.E.O link-building is all about being as natural and as organic as possible. Always go after links that are 1-way, relevant and on sites with a high page rank. If you can get links on pages with a high page rank, even better. Don't fall for the quick-fix promise of so many link building services. In the long run, slow and steady links that look natural will keep sending more and more traffic your way. I trust this information will help you develop your web-site to a more effective and profitable site for you and all concerned!
Thanks for sharing your thoughts. Contextual links seem to be flavour of the month. Not sure if that makes them a good thing to get, or the opposite...
Really useful info for beginners.. These are only SEOs who are making Google smarter and smarter every day, they keep discovering new ways to promote the sites and Google keep and eye on all and keep discovering the new ways to find who deserve penalization I am sure every body who is and SEO keep all these points in mind.. but the tips are really useful for beginners...
Great advice! Couple of additional points: 1. Links from different IP addresses. If all your links are from the same IP address, then google wont give these links much weight and you may get penalized. 2. Vary your anchor text. If your site is about "green widgets" then try to alternate your anchor text, e.g. widgets, best green widgets, free green widgets etc.
Thanks for the information, nice tips i have a doubt on this, that is i have ranked on wordpress templates on 17th position, but now suddenly two days it goes to 32nd position, can u give me solution for this,
Thanks frnds for giving us a important advice which the beginners do in link building first time. Good luck.
HI walweg1010, your info will really helpful for beginners. also helpful for those who built links in huge amount and still not get results.
It is very nice knowledge which will help in link exchange with somebody and consider all this above points. Thanks.
This is one of the best posts about Link building I have read so far. Two Thumbs Up!!! Thank you so much because you just told me a few things I was gonna try since my site is fairly new and I'm still working hard on getting traffic and at least a little of PR. I'm always looking for ways how to build up links and you are giving some important advices of ways Newbies should NOT go.
Yes, this was really worth it's weigh in gold! But it makes me quite exhausted how this business constantly evolves in to something more and more unethical. It's all just a big sell out.