For the people who are part of my business, I'm designing a 7 day email course (1 email each day for a week). The people who will receive this will be people who don't currently really know what PPC is but by the end of the week, I hope they will know what Adwords is, right through to knowing what match types are, campaigns, adgroups, keywords. Enough that when they open their Google account, they will know enough to set it up correctly and start getting some traffic. So, I'm opening the board to you guys - what would your 7 days consist of?
If you are designing a training course it's expected from you that you know what you are talking about so if you actually do, and have successful experiences from it, just share with them a case study of a successful campaign being built from scratch.
Yes I do know what I'm talking about - the reason for my post was just to get some 2 pences worth before starting.