I would just like to ask the opinion of all the affiliates here which of the two (7day vs 3month EPC) you find more useful or suggestive enough of a good program (or can it be misleading at times?)...which of the two EPC measures you mostly take into consideration before joining the program? Is 7 days too short (vis-a-vis too long for 3 months) to be accurate? Would you like it to be measured anywhere between the two? Thanks everyone!
Well 30 days is definately going to be the best option as the longer you have information about something when it comes to stats the better. So 30 days of data analysis is much better than 7.
sometimes the 7 day epc shows a new trend (a new offer, a new landing page, an improvement on the merchant side). The long term epc shows how well the campaign performed over time.
thanks john269 and drugoon! Can a longer EPC be misleading - I mean, to actually measure its actual performance? Or the longer it gets, the more accurate it can be?