7 Changes to make to Your AdWords Campaign that will Boost Your CTR

Discussion in 'Google AdWords' started by sameerseo, Mar 29, 2012.

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  1. #1
    1. Add a Registered Trademark or Trademark Symbol (™) ®

    2. Use a Business Image or Icon with Your Location Extension
    3. Use AdWords Product Ads: Product Extensions & Product Listing Ads
    4.. Google+ Social Extensions
    5. Reviews – Rich snippets Reviews & Google Places Reviews

    6. Hyper Descriptive Display URLs
    Increase your Click through Rate (CTR) by writing hyper descriptive display URLs with the 35 character limit.
    Get more space from display URLs by eliminating the www and just opt for:

    yourdomaindotcom/descriptive-text

    You could even make use of dynamic keyword insertion {keyword:default text} in this format:

    yourdomaindotcom/{keyword:your-descriptive-text}

    7. Improve Your Ad Copy by doing A/B Split Testing


    Any other Suggestions Please share....
     
    sameerseo, Mar 29, 2012 IP
  2. Saney

    Saney Peon

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    #2
    Fantastic CTR you can also get if you use UTF-8 characters like ❶ ❷ ❸ ★██ ► ★ ☎ for ex. in Display Url - domain.com/some❶_★services★. But be careful :)
    I have a tool for organic search, maybe, it will be interesting too...
    saney.com/tools/google-snippets-generator.html
     
    Saney, Apr 9, 2012 IP