In every business, there is an instance that we would encounter down time, it is a common stage of having business; but this instance should not make you feel bad; you can always fill in the down time on your bigger advertising strategy. In this article you would have some inputs and ideas on things you can do to run a smart and important marketing campaign that would help you reach your customers in the future. 1. Experiment with new audiences. In a business, we tend to always focus on our primary consumers and we tend to forget that we still have secondary consumers, so in these times, we need to try and check what secondary consumers would provide in helping us. The first thing to do is, to identify the common questions and conversations. In this way we would learn something new that we are not familiar with. 2. Go big with pop-up events. Social interaction is very important, in this way you can both talk to your primary customers and your prospects all at the same time. In this social gathering, ask for their contact info which you can send thank you letter or an invitation to stay in touch—and in this invites offer something that would be catchy on your recipient like; —a discount, a free newsletter, added features, etc.— 3. Sponsor conversations. Blogs and other online websites are very popular in this generation; use this as an opportunity for your business; Why not offer up topics for people to discuss? But be careful, however, not to appear to be 'selling. Always remember that people are very interested in talking about what they love about and also they also love to talk about products that they hate, so make your brand a byproduct of the conversation, not the topic itself. 4. Attach yourself to large events. Big events can be very effective but very expensive at the same time, instead of sponsoring a big event, look for any alternatives that you can use in order to promote your business; your campaign idea should provide value to event-goers. Always remember that trust is a very big factor in your business and people trust their friends’ advices, so keep in mind that one good experience with your product can have a waterfall effect that goes viral 5. Try a new format. Another very important thing you need to remember is that; how many people did you catch their attention to and how much is the expenses you have used. What I would consider looking at social as an environment to capture market share? Some offer the opportunity to buy in the stream of social activities people are performing across web and mobile. It's the most effective way you can spend your money for a short burst of time. The key is buying 'in activity:' 6. Revisit old leads. Contact those old customers that you have, you can always try to re-pitch and offer them what they need. In this way you may find someone that can be a potential and be one of your customers, in this case you don’t need to spend more money on creating the list, you just need to be creative in getting their attention and in this way you would know if they are interested in your product.