Selling 6+ Minute KILLER Sales Videos - $89, EVERYTHING Included (Split-Test PROVEN)

Discussion in 'Services' started by Sloth, Nov 23, 2011.

  1. #1
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    Okay, big headline aside, I'm not going to give you guys a sales-pitch. You're beyond that, and I'd rather just explain what you get for the money and let you decide for yourself.


    First, let me give you an idea of what these videos are. They are conversion-oriented sales videos, based on a split-test proven formula. I've tested every factor out there, and have been pretty surprised at the results. In real life, the really flashy looking sales videos like the production companies offer actually produce lower conversions than a finely-targeted, simple presentation.


    If you're looking for flashy 3D animation or booming "radio announcer" voices, I'm just going to say it now - this is NOT the service for you. I've done videos like this, and the split-test data says it's a waste of time. The highest converting videos, every single time, have been simple one-on-one conversation style videos, recorded in a normal voice, with lots of graphic-rich slides to keep the reader's attention.


    If I had to summarize my split-testing, I would put it this way: People want to feel like they are the only one you're talking to. A simple, conversation-style video achieves this. When you go over the top with dramatic effects, you lose that result.


    My videos follow the formula that has produced the most conversions in application:

    This is based on Ryan Deiss's suggested format:

    1. Attention Grabbing Greeting

    2. Identify Problem AND Promise to Solve It

    3. Establish Video Scarcity – This message won’t be available for ever

    4. Aggravate the Problem – Twist the knife so that it forces them to take action

    5. Provide the Solution (Your Product)

    6. Present the Features and Benefits of your Product

    7. Call To Action #1 (Desire Based CTA)

    8. Present Your Credentials (Proof, results, examples, testimonials, etc)

    9. Give the Guarantee

    10. Call To Action #2 (Logic Based CTA)

    11. Give Warnings (Deadline, Scarcity, Guilt)

    12. Call To Action #3 (Fear Based CTA)


    Some videos, of course, require a little variation from this guideline, but I try to stick to this formula as closely as possible.


    Additionally, I've found quite a few factors in the video itself that make a surprisingly HUGE impact on sales, such as background color, on-screen animation, video length, tone of voice, and speed of presentation. If you get just one of these factors off, you'll lose sales left and right.


    Check out what past clients have said:


    Here are some samples, to give you an idea of what style I record in (this is typical of what you can expect in your video):

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    Here's what you get with my $89 sales video creation service:



    - Market research & product analysis
    - Killer sales copy writing
    - On-screen video production (in the form of graphic-intense slides)
    - Psychological targeting
    - Optional background music (royalty-free)
    - Finished, produced video delivered within the promise date
    - One FREE revision! If there's ANYTHING you'd like changed in your video, drop me a line with a list of changes, and receive the updated video free of charge. No offense taken, no questions asked.

    You will be given my current turnaround time when placing your order. PM me to see how long yours will take! Most videos are returned within 96 hours, but that time may vary depending on workload, hence the quoting on an individual basis.

    So how much is this REALLY going to cost?

    Online marketing forums are filled with people selling "$50 videos". That sounds great, until you see they charge another $40 if you want sales copy written, and another $30 if you don't provide your own slides. Before you know it, you've spent $120 on a video made by someone with zero sales consulting experience.

    Most proven sales-video producers charge $800+ for a high-converting video. If you went to a lot of the guys that the big gurus use, typical production rates are $180+ per MINUTE of video. That puts a typical sales video at $1,440 (and that doesn't include the sales copy!).


    Your sales video will only cost you $89 for 6+ minutes of hard-hitting video content. If you'd like to upgrade to 12+ minutes (twice the length), you can do so for a total of $159. Everything's included, no hidden fees, no add-on extras, and I write everything myself (other services outsource copywriting to foreign writers). But this is obviously way under-priced for what you get, so these rates will eventually go up. Don't wait to order!


    Ask yourself this: How much money are YOU losing by having inferior sales content?

    I bet it's more than $89.


    Here's a breakdown chart of pricing for your reference:

    Without a 3D intro:

    6+ minutes: $89
    12+ minutes: $159


    With a 3D intro:

    6+ minutes: $178
    12: minutes: $248


    Send a PM to Place Your Order Right Now!

    Answers to common questions:


    Will I get a chance to review the content before production? If you choose to do so. By default, I send the video straight to production, but if you'd like to review the script before recording, just let me know. This gives you a chance to make any edits you'd like to before recording. Please note that by doing so, the turnaround time may be slightly increased.


    Will the finished product bear your watermark? No. The video is yours, and my name will appear nowhere on it. You're free to distribute it or resell as you see fit.


    What formats do you deliver?
    Whatever you prefer. My default output is MP4 sent along with a web-ready flash player, but I can produce in any format you request. Additionally, let me know ahead of time if you would also like the raw Camtasia Studio files.


    What if I want a video longer than 6 or 12 minutes? That can be accommodated (at an increased price, of course). PM me for a quote.


    What other services do you offer? In addition to sales videos, I also do video reviews, cancellation videos (to minimize returns), complete video courses, and up-sell videos. PM me for a quote.
     
    Sloth, Nov 23, 2011 IP