Almost 50-60% searches goes to first site in search, 30-40% goes to second position and rest have only 5-10% traffic, its my perception as it happened with my sites. So if you move from 5th position to 3rd or 2nd then you will find drastic improvement in traffic. Thanks
I agree with the OP - Google keyword tools are all complete and utter bo**ocks. I rank number one in Google for a term that supposedly receives over 33k exacts in the UK monthly - but the most visitors I've received in a day from this keyword is about 20. I also rank number 3 in the UK for a term that supposedly receives around 18k exacts monthly and receive slightly more than for the previous and supposedly more popular term. It simply makes no sense and the figures are clearly rubbish.
Of course it´s possible - it happens all the time. Surely everyone knows that the Keyword Tool is not accurate.
That is exactly the point. The number Google gives is completely wrong. I can assure you I am number One for the search term and get 10 to 20 UVs or so a day only.
Often the top exact long tail searches in my niche makes no sense at all gramatically or logically. There's no way they can be getting typed in as often as G claims.
Guys... For my keywords the tool has just been updated and now gives some much more believable and possibly accurate results! Has anybody else noticed this? What have they done suddenly?
Best way to check the accuracy is not to measure the clicks, but rather the visit in the web logs. As stephrobbins656 points out, #1 on Google gets only 50-60% of the searches as actual traffic. A #5 position can expect only 2-4% of the searches as actual traffic. We should distinguish here between estimations, actual visits and clicks. Even assuming that Google estimations corresponds to actual searches, as stated before only 2-4% of the searches will imply a visit for a site ranking #5. The REAL number of visits can be taken from the website logs. But we should also keep in mind that a visit does not necessarily imply a click. Click-through rates (CTR) of just 1% or 2% (sometimes even less) are pretty common on many sites. Now making some math for a #5 ranking site: 3% of 33,000 searches implies 990 visits. A click-trough rate of 2% for 990 visits is 19-20 clicks. So yes, it is perfectly possible that there are 33000 searches but only 20 clicks. Solution: - Get to #1 position (with an average of 55% visits and the same CTR, that is 33,000 x 50% = 16,500 visits, and 16,500 x 2% = 330 clicks) - Optimize the ad copy to increase the CTR (with a CTR of 10%, the #5 position would get 990x10% = 99 clicks, and the #1 position would get 1,650 clicks) Gents, check the math! If somebody states that searches=traffic=clicks, then he doesn't know crap!
That was the figures that the tool was spewing out for a term I was ranked number 1 for - that's why the guy said it 'wasn't possible'. As it turns out, as I've posted above, the tool is suddenly returning much more reliable (or at least, believable) values. The term in question actually receives only 1,300 exacts in the UK per month. That would equate quite nicely to around 15-20 clicks per day assuming a 50% or so click through on the first spot.
none of the keywords i monitor seem to have dropped significantly in the last week, in what niches are these massive cuts happeneing ?
Have you seen this? Looks like Google is taking the criticism to heart...or at least, they're improving things on the keyword tool front: Is Google AdWords Keyword Tool Now More Accurate? Enjoy! -E