57 Ways to Advertise On and Offline

Discussion in 'General Marketing' started by forminites, Aug 12, 2007.

  1. #1
    Keep in mind, many of these options require
    specific permission from the places specified.
    The last thing you want to do is give your
    business a bad name by "illegally" placing your
    ads there. Usually if you politely ask, the answer
    may be "yes." The worst that can happen is
    they'll say "no" and then you can pick another
    place.

    1. Bumper stickers
    2. Flyers
    3. Business cards (Self-Made or VistaPrint)
    4. PersonalizedT-shirts
    5. Message boards
    6. Free classifieds
    7. Ezines
    8. Paid ads
    9. Postcards
    10. Purchased leads
    11. Bookmarks for libraries
    12. Co-ops
    13. Newsgroups
    14. Word of mouth(friends and family)
    15. Forwarded emails (Signature Line!)
    16. Inexpensive lapel buttons
    17. Pens to hand out
    18. Welcome baby cards for hospitals
    19. Request 5 mins at the beginning of different
    mom groups (MOPS, Breastfeeding classes,
    Lamaz classes, wherever moms may be that are
    interested in what you offer)
    20. Create a tri-fold: More info type handout that
    briefly explains your business. Attach a mini
    sample & your business card.
    21. Welcome baskets of samples + business card
    to newcomers in the area
    22. Community Colleges (lots of moms
    w/computers there)
    23. Put a business card in all outgoing mail
    including anything that has a postage paid
    envelope! 24. Visit establishments you do
    business with (doctor's office, health food stores,
    karate/dance studios,etc) and ask if you can
    leave flyers or brochures
    25. Car magnets - You can put magnets all over
    your car without asking anyone
    26. Bookmarks in library books should be cleared
    with the librarians first
    27. Index cards - leave in restrooms at
    restaurants or on cork boards around grocery
    stores
    28. Get a booth at school events and share what
    you offer.
    29. Check into an ad in school sponsored
    publications (directories, PTA booklets, etc). A
    great targeted audience and usually very
    affordable.
    30. Set up a "free giveaway/free info" box in any
    store that will give you permission.
    31. Post flyers at apartment complexes if they will
    allow it.
    32. Under windshield wipers of cars of people
    who attend your Church
    33. Sending a pamphlet with a business card with
    your child to hand out to everyone in his/her
    class to take home to mommy and daddy (or to
    each teacher)
    34. Buy a pre-inked, personalized stamp and put
    your ad on it. Stamp the back of all your
    envelopes that you mail out. Do you know how
    many people look at an envelope before it gets
    opened by the mail department? A LOT!
    35. Biz cards in the side pockets of diaper bags
    while shopping
    36. Junk mail with the postage paid envelopes, I
    send a flyer back to the company and it's free
    postage!
    37. On our light poles are clear tubes for the park
    owners to put flyers and stuff in
    38. Gift basket raffles at Church bazaars, fish
    fries at your local community hall, any small town
    function (biz card in the basket) and biz cards on
    the table next to it
    39. Lots of people love raffles -
    40. ALSO make gift baskets (if you sell a product
    that would work for this) for family, friends,
    neighbors, etc. for birthdays, anniversaries,
    Christmas, baby showers, bridal showers - you
    have to buy a gift anyway - make it a VERY
    SPECIAL one!
    41. Replying to spam email with own business ad.
    42. Give your business cards to friends and
    family and ask them to give them out to people
    they know that might be interested. But turn
    your business card over and put their name on it
    and offer an incentive for prospects they send
    you.
    43. Put up flyers at the local colleges and large
    grocery stores
    44. Slip biz cards into kids books and toy
    packaging
    45. Slip pamphlets children's books at the
    bookstore
    46. In the women's devotional bibles in the
    Christian book store I put my card and a pamphlet
    47. I left pamphlets by the change machine in the
    mall arcade too!
    48. Use vinyl letters on the sun visor for your car
    to show your site
    49. Use the old metal Band-Aid or gum
    tins&recover them, put a magnet on the back,
    then put your business cards in them. Attach this
    to your car when you go into a store
    50. If you go to garage sales, ask if you can leave
    a few of your flyers there.
    51. Tractor Trailers (18
    wheeler Rigs) travel all over the USA.
    If anyone knows any Owner Operators, they
    could approach them to ask how much they
    would charge for advertising on their trailer!
    52.Leave a business card with your tip for your
    waiter/waitress.
    53.Put brochures/flyers on car windshields at
    your kids sporting events.
    54.I really like the idea of purchasing cheap seed
    packets (WAL-MART for $.10/each) and putting a
    cute tag on them with my pertinent info on it as
    well as a saying such as "I'm in the business of
    helping people grow".
    55.If you offer applicable products, pass out
    sample sizes at school events packaged cleverly
    with your business card
    56.Business cards with a magnetic back really
    "stick" in people's minds as well as on their
    refrigerator!
    57.Call all the malls and hospitals in your area to
    see when they are having a baby expo...when
    they are I go and walk around and pass out
    business cards and/ or brochures


    Hope this helps!
     
    forminites, Aug 12, 2007 IP
  2. netjobs

    netjobs Banned

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    #2
    Very cool new tips..... thanks..
     
    netjobs, Aug 12, 2007 IP
  3. twinklestar

    twinklestar Active Member

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    #3
    Nice ideas that never even popped into my head. :p

    good job! :D
     
    twinklestar, Aug 12, 2007 IP
  4. adv4all

    adv4all Peon

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    #4
    Thanks , very interesting tips .
     
    adv4all, Aug 12, 2007 IP
  5. best host world

    best host world Peon

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    #5
    Verry Good , And Nice Idea ,,
    Thnx alot !!
     
    best host world, Aug 12, 2007 IP
  6. John84

    John84 Active Member

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    #6
    Nice list, thanks for sharing. I like this:

     
    John84, Aug 12, 2007 IP
  7. priyakochin

    priyakochin Banned

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    #7
    Thankz a lot.Will check them all soon.
     
    priyakochin, Aug 12, 2007 IP
  8. mamina

    mamina Active Member

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    #8
    Very good list. I will definately keep this handy.
     
    mamina, Aug 12, 2007 IP
  9. zangief

    zangief Well-Known Member

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    #9
    I never thought of such marketing tecniques , I loved this one.
    41. Replying to spam email with own business ad.
     
    zangief, Aug 13, 2007 IP