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57 Clicks 0 Conversion... Is this normal?

Discussion in 'Google AdWords' started by supernoobice, Mar 20, 2008.

  1. #1
    How many clicks do you get before that 1st conversion?
    Should I dump this campaign and start a new one or should I wait?

    This is my first ever campaign in affiliate marketing and in adwords. Anyone who can give me tips will be greatly appreciated.

    Thanks in advance :)
     
    supernoobice, Mar 20, 2008 IP
  2. Gothrough

    Gothrough Peon

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    #2
    There's no standards actually. You might get conversion right after 1st click or after few dozens of clicks.
    And it depends on a lots of factors. I think you shouldn't wait. You should test till you get conversions.
     
    Gothrough, Mar 20, 2008 IP
  3. toby

    toby Notable Member

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    #3
    could it because your keyword is not target enough?
    it happens to me last time too. n i dumped the campaign before i lose more
     
    toby, Mar 20, 2008 IP
  4. CustardMite

    CustardMite Peon

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    #4
    Could be the keyword, or it could be the website. Or it could be the nature of the business - if you sell houses or boats, then a 0.2% conversion rate would probably be highly profitable.

    It's not enough data to work out your site's conversion rate, to be honest.

    I think you need to wait a bit longer. Do you know what sort of conversion rate you need to break even?
     
    CustardMite, Mar 20, 2008 IP
  5. stubsy

    stubsy Well-Known Member

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    #5
    I have had that problem quite a lot, think the secret is to make the add really specific and keep away from less mainstream ppc providers.

    Why don't you show us your landing page
     
    stubsy, Mar 20, 2008 IP
  6. robertpriolo

    robertpriolo Peon

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    #6
    I like to use 1% as a base line to figure out numbers then adjust based on real world events.

    So that means it should take about 100 clicks to make 1 sale.

    If your conversion rate drops past 0.50% I consider this a problem unless it is still possible to remain profitable.
     
    robertpriolo, Mar 20, 2008 IP
  7. PPC-Coach

    PPC-Coach Active Member

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    #7
    Number of clicks doesn't matter, it's your roi that does. What is your target roi for this campaign?

    Figure that out first, then you can set your max spend per keyword. Once you hit your max spend per keyword, you either keep it going, (if it converts at your target roi or better), or pause it if it doesnt'.

    Here's an example:

    Target ROI: 100%
    Spend To Make: $1 to make $2
    Maximum Spend Per Keyword: $12.50
    Maximum Bid at 2.5% conversion rate: $0.31

    Most people don't even think of that when starting their campaigns. It should be your first step.

    :)
     
    PPC-Coach, Mar 20, 2008 IP
  8. slacker84

    slacker84 Peon

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    #8
    Don't want to thread jack but what is ROI?


     
    slacker84, Mar 20, 2008 IP
  9. PPC-Coach

    PPC-Coach Active Member

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    #9
    return on investment

    Don't feel bad, most people running adwords accounts don't know either... :)
     
    PPC-Coach, Mar 20, 2008 IP
  10. santhana

    santhana Active Member

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    #10
    me too! sometimes I take 200 clicks to make 1 sales.
     
    santhana, Mar 20, 2008 IP
  11. supernoobice

    supernoobice Peon

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    #11
    Maybe you're right. What's a targeted keyword and any example?

    @santhana
    Thats a lot of clicks. Did the expense make up for the sale?

    @ppc-coach
    Very informative post. I'll think about it.
     
    supernoobice, Mar 21, 2008 IP
  12. Neticule

    Neticule Peon

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    #12
    I dont know about a normal site, but with adult sites most of my conversions were around 1:500, so 1:60 isnt bad at all :p
     
    Neticule, Mar 21, 2008 IP
  13. PPC-Coach

    PPC-Coach Active Member

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    #13
    The biggest problem with adult is the surfer is never in buying mode, so you've got a real steep hill to climb. They're always looking for free stuff. The solution is go with free trials, but then it's hard finding any that would pay enough to counter the bids you need. I used to do adult years ago, but stopped when I realized how much easier it is to sell to someone who is actually looking to buy!

    :)
     
    PPC-Coach, Mar 21, 2008 IP