50K+ visitors a month. How to monotize effectively?

Discussion in 'General Marketing' started by teecamo, Mar 14, 2011.

  1. #1
    I run a website with 50,000 visitors a month, but make almost nothing from it.

    http://www.topacousticsongs.com

    I've seen ads on many sites and want to know what the best way to monetize this site will be. My googleads are weak sauce - like 10 bucks a month if that.

    - I"m semi-familiar with clickbank/commission junction. I don't know if this would be the best

    - Are most ads I see PPA ads or PPC ads or what? Cuz I thought people stopped paying monthly fees just to post on a website, but if people still do that, I need to know how to connect with them.

    Other ideas?
     
    teecamo, Mar 14, 2011 IP
  2. PromoDirect

    PromoDirect Member

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    #2
    Join affiliate networks... they have their own user interface to monotize the performance of your ads.

    Commission Junction, Click Bank, Pepper Jam etc. are some of the best affiliate networks.

    Also create an advertise page on your website. Post the types of ads you offer and their prices. Improve your pagerank & backlinks. Eventhough you get 50k visitors every month your pagerank is just 1 & your backlinks in yahoo are just 532. This is the quality criteria for a website to maintain.

    All the best!
     
    PromoDirect, Mar 14, 2011 IP
  3. brucet

    brucet Greenhorn

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    #3
    AFAICS you're offering cheap promotion to new artists who don't have much money. In your shoes I would be thinking about how to expand upwards and get more revenue from your clients, or maybe from agents and record labels. Are there any ways that you can offer more value in return for more revenue? Can you formalise your role as a talent scout and get more revenue that way? What happens if an artist you promoted becomes more successful? Is there any way you can capitalise on that?

    Your Google Adsense ads probably aren't working because they are not remotely targeted to your audience. Affiliate marketing is definitely a good way to get more targeted promotions, eg you could sign up as an Amazon Associate and link to the music category.

    You could also do more with networking on YouTube. Your channel there only has 4 subscribers ATM. It won't generate direct revenue, though.
     
    brucet, Mar 14, 2011 IP
  4. Oceanus

    Oceanus Member

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    #4
    I agree with the above posts. You could also have sponsors who pay you each month to have a small ad on your site.
     
    Oceanus, Mar 14, 2011 IP
  5. webcosmo

    webcosmo Notable Member

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    #5
    Strategy to take probably would depend on your site type.

    One option is to consider a good ad network. Here is a small list if you need webcosmoforums.com/make-money-online/12584-list-ad-networks-affiliate-programs.html

    Along with selling ad spots you could sell inline ads using infoLinks and such.

    Also using related affiliates could be a big source.
     
    webcosmo, Mar 14, 2011 IP
  6. RouletteJoe

    RouletteJoe Peon

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    #6
    Build a list and email then regularly with related free content. Then after you build up trust you can pitch them a product or service.
     
    RouletteJoe, Mar 14, 2011 IP
  7. techslip

    techslip Peon

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    #7
    Try creating an online store that sells music and instrument products. You can sign up for Amazon Affiliate Program and earn money
     
    techslip, Mar 14, 2011 IP
  8. krishnaegurus

    krishnaegurus Peon

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    #8
    You can experiment with different advertising models before you can come to a conclusion on what works for you at the best. Try google ads, affiliate programs, banner ads, etc also monetize your ads. If you experiment for a month or so you will get a basic understanding on what you should do further
     
    krishnaegurus, Mar 15, 2011 IP
  9. asus90

    asus90 Peon

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    #9
    JOin CPA network. Give them a free gift with email submit
     
    asus90, Mar 15, 2011 IP
  10. 2Girls1Cup.info

    2Girls1Cup.info Peon

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    #10
    Maybe slightly increase the inclusion amount and grow a mailing list.
     
    2Girls1Cup.info, Mar 15, 2011 IP
  11. pradiprg

    pradiprg Active Member

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    #11
    Interesting discussion. Got number of sources for monetising.
     
    pradiprg, Mar 15, 2011 IP
  12. ForgottenCreature

    ForgottenCreature Notable Member

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    #12
    He could also try inline links with Kontera - its better for highly-traffic websites.
     
    ForgottenCreature, Mar 16, 2011 IP
  13. Yedi

    Yedi Active Member

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    #13
    get an account with hxxps://projectwonderful.com (xx=tt) and set up your advertising budget to $10/day or even more, if your site delivers, you can get even more per day.
     
    Yedi, Mar 16, 2011 IP
  14. GuidoB

    GuidoB Member

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    #14
    1. Join affiliate networks
    2. Try to get people to advertise on your website (banners,links etc.) who will pay the amount you want.
    3. Maybe you haven't optimized your adsense? You also can try that!
     
    GuidoB, Mar 16, 2011 IP
  15. PT Boy

    PT Boy Active Member

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    #15
    I would offer services to these artists i.e. website building, facebook group pages etc. then outsource the work. If they have little money I would offer a website at cost price then charge a monthly fee for hosting and maintenance keeping control of ownership until they buy you out if they want full control in the future.Start buy offering a very basic cheap package with upsells for each extra page,each extra email address, special banner designs etc this could bring in a great monthly residual income. If they want complete ownership from the start you couls offer them a price and also cash in on hosting affiliate commissions.

    I would make sure I captured the sign ups to promote further SEO work to them ie video marketing etc. Even have people opting in to get the full price list at the beginning to keep promoting to them.

    If this is too much for you, let someone else do it all and just split the profits. I am sure there are many eager people here.

    Just a thought.
     
    PT Boy, Mar 16, 2011 IP
  16. rain21

    rain21 Active Member

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    #16
    try to find private advertisers who will pay you for displaying their banners on your site, other than that you can sign up with CPM networks, your site is an entertainment site, so can't earn much with adsense.
     
    rain21, Mar 16, 2011 IP
  17. ForgottenCreature

    ForgottenCreature Notable Member

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    #17
    That's one of the best ways to earn money - and plus, you can charge for CPM as well.
     
    ForgottenCreature, Mar 16, 2011 IP
  18. famous2313

    famous2313 Member

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    #18
    Add a couple of clickbank products thats related to your niche.
    Also I see you have a newsletter sign up form which is good.
    But you should take alook at a piece of Software Called POPUP Domination
    This will shoot your optins threw the roof.
     
    famous2313, Mar 17, 2011 IP
  19. teecamo

    teecamo Peon

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    #19
    Hey I really appreciate the tips. I'm gonna send some quick PMs for more info, but any tips specifically on how to get private advertisers to display their ads? Maybe I am just naive, but I thought nowadays, almost everything is pay per action, or at minimum pay per click. Also, clarify for me CPA network vs CPM network - what do these acronyms stand for?
     
    teecamo, Mar 21, 2011 IP
  20. saptakmandal

    saptakmandal Active Member

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    #20
    You can also try cpm based advertising websites to monetize your website .
     
    saptakmandal, Mar 21, 2011 IP