I own my Sims 3 site which gets on average 500UV daily plus 700-800 in the weekend. All traffic is from Google and bounce rate is about 60%. I've recently renovated the site but don't give much time to update it often. I only earn around £2 daily (Adsense) from it and am seeking advice on how to increase revenue. From your experience, what should I try and do? The traffic is generally younger due to the niche so they are less likely to want to purchase something. Any ideas? I'm not interested in selling it, but partnerships may be an option if you have a great idea and want a share of the profits. All help is much appreciated.
I don't know much about adsense. I am in direct sales: products/services, consulting, marketing, ect. Earning more revenue would be plausible with an increase in traffic from the right people, correct? What it sounds like to me is that you need more adult traffic. As far as I know, there are many adults into the Sims games. Being a direct marketer, my strategy would be to promote my site to adult Sims fanatics. Of course, that's what I do: direct target marketing by specific criteria. I offer cheap packages, can create the advertisement, if needed, and am also open to other negotiation as well. Reply or PM is interested.
If you don't update it often then it will continue to not do well. Still 500/UV is not bad. It also doesn't look like you have optimized your site either. You should consider optimizing the ads or looking for a partnership with someone who knows which ads, and where they should be placed(Like me or another senior adsense publisher). In reality if you don't think there is potential in building up more revenue, don't have an extra plan, and have no intention on updating it, then you should probably sell it. In October you asked the exact same question. You said it was making the same amount, you are not into updating it much and looking for a partner to help. Probably if you hold on to it then you'll be back in 3 months saying the same thing again.
I don't emphasize optimization. Everyone seems to have their methods and what works for them. As I said before, direct marketing has worked well for me, both on the site and as a consultant. I am sure that there will come a time when other aspects of running the site call my attention, but it isn't something I care about, right now. A website hasn't really been critical for me, I've worked online for the majority of my 10 years, communicating with people and selling via correspondence (email communication). The website came about as an investment and I decided to run it, instead. I'm still learning about all of the aspects of how to best utilize it, but it's working out well and that's enough for me. Thanks for the tip.
Not emphasize optimization? If ads are placed correctly you get more X the clicks, thus doubling, and even tripling the revenue instantly. What's not to emphasize.
It's simply that I don't care to participate in Adsense and similar monetizing methods. There may come a time when I do, but severely doubt that is the case. In terms of better serving clients, nearly all of the people I meet or talk to have the same basic issue: getting exposure to the right people. I find it best, at least for me, to continue to focus on that basic need. Also, it is where I can best utilize my unique marketing and research skills, which I have taught to a select few people in the past, who also assist me with the site and other projects. I will probably not pursue any "new-to-me" methods is because I am always busy with something else: Running the site, building several others, working with programmers, consulting, domain name & website sales... and that's just on an average day.
Lacey brings up a good point. For something like that, I wouldn't even bother with trying to sell anything, so optimizing ad placements would be a great way to go. Here's a few tips from the big G about ad placement: http://support.google.com/adsense/bin/answer.py?hl=en&ctx=as2&answer=1354747&rd=1