Hello, Hopefully this hasnt been done to death. I have an Ecommerce, australian based site selling IT products. The above title represents my traffic every month. I have no idea if that figure is good or bad. (high or low) My question is how could I possibly monetize it without jeapordising my sites integrity or main business focus? I dont want to sneak google adds in there or some other way. I have tried affiliate marketing, with no luck (as in Clix galore banners etc). I put a banner to another site of mine, just a shopping comparison site that I am working on (ie a beta site) and made $30usd of google adwords of just 1000 hits. Any ideas to try would be appreciated. Thanks
Basically any extra ads are going to lose the focus you have on your product. The only thing you might consider is related products/marketing. You could try exit popups, but as you say that could also lose the integrity/annoy people. 5000 uniques a month is.. a decent little start, it is by no means huge though. But that may be huge for your target market, noone could really say without specifics. I'd be more into capturing that audience of yours, getting their email address, finding out what they like, what the extra's are that you can sell to them as well and going there. Here's a video of perry marshal's.. he explains so many concepts in this thing, it might give you some ideas: http://video.google.com/videoplay?docid=-3038739116388313537
5000 may be really bad, or it may be really good. What's your specific niche? "IT Products" is a very general phrase.
I would not add ads for 5k uniques per month, that's not really very much and you'll probably just end annoying your customers and earning under a lot less than $100 per month.
Agreed. adwords will pay out about $100 PER 10,000 visitors.. so you'll make $50 a month AND LOOSE SALES TO COMPETITORS yeah, great idea! Add more products. and add a Znitch.com email alert with filter. you'll find it at http://znitchit.blogspot.com - it autosubscribes visitors to your site and emails or text messages them everytime you update your site so they come back. Then also make deals and referring agreements with other websites that talk to the same market BUT dont compete.
You're selling IT products aren't you? Isn't that your monetization stream? If you're not making enough from your products, then you either need to get some new products, or start offering price deals and bonuses on your current products, or even try a redesign of the site to bump up sales.
Why exactly would you have to "sneak" ads onto your website? This is 100% flawed thinking. Whatever service you are offering your customers they are literally raping your resources for free. Putting adwords on your site will not alienate anyone and you'll get paid a few bucks if someone sees something they want. Depending on your traffic you can actually earn quite a bit of money but you'll have to see for yourself how your site performs. To the person saying you'll make $100 / month, well $100 sure beats $0 and adwords do not interfere with your other marketing efforts. You are leaving money on the table almost always by not using them.
it really depends on what you are selling and how much you are getting from each sale/ click that decides if that # is good financially or not. Also, how well are you promoting it for free to measure its potential
Join Cpa networks and promote CPa offers that will appeal to your audience and watch the money come in.. dont just post a banner push the offer with text and graphics.
I agree with 30K challenge on this. Putting a single adsense banner/box on your site does not change the integrity, especially if you don't over blend it. I provides an exit strategy for people who may not like what your website is offering and would otherwise leave without you making any revenue at all. If your product/design catches their attention they will not be clicking the ads. James.
give the url so we can all take a look. I'd say dont put ads since it will take away of the focus on buying your products but instead try email marketing. get there emails and send out newsletters. Try a "tell a friend" button on every product page.
And if these adsense ads are targetted with the content on the page, they'll advertise similar products that the actual site is selling and you end up losing money to other sites. This of course depends on how much advertising revenue you expect, in some situations this might be wise but then again you should close the commerce part of the site and concentrate to ads. That would be me and I said a LOT less than $100, in fact I think 5k uniques per month will bring something like $10-$20 but I didn't want to sound too negative.
Instead of adding ads, you should hire a content writer to submit articles to IT sites with a link in return. If i have a business, i would not put ads as it looks unprofessional. Just my humble opinion. I could be wrong.
"I provides an exit strategy for people who may not like what your website is offering and would otherwise leave without you making any revenue at all" While this is true, I don't believe that PPC is the best way of monetizing exiting customers. Squeezing an email, affiliate out links, CPA offers are all more profitable IMO. Just to provoke some though - how would you feel about Adobe or Macromedia if they started putting AdSense on their product pages?
Hi guys, The core business (selling products) is doing very well, I have no concerns there. I was more interested in seeing if I could maximise every aspect of it, ie doing the best I can with everything I have. Hence why I came here to speak with more learned individuals such as yourselves. I also wanted to get an idea of what good traffic is, which is something I dont seem to have. (in terms of just traffic - which I now know is relative to industry, niche, type of site etc) Thankyou all for helping educate me. I am a little apprehensive about posting the site here as I dont want it really displayed on a public forum such as this. Thats all.