How could PPC work for this? I keep seeing these suggestions, that, while well meant; have no bearing on what I'm doing. Its like they're just waiting to be pasted in to the reply box.
Your idea idea seems to be a variation of TheBigWordProject. They have been around for about a year or so and I can't say I have seen any ads for them but they seem to rely on word of mouth and random bloggers noticing them. I found the site from Stumble... I don't know how you can get your site out there but you should consider a re-design.