I run a website with an average of 1.5 million monthly visitors and I am launching an e-commerce store in a month's time. The average price of my merchandise is $50 per item. Is this a realistic goal to target in a month?
I would need to know what kind of items your selling, and how many of your monthly visitors are likely (50% or better) to purchase items. Otherwise there's not really a realistic way to tell you if its' a realistic goal.
I'm selling merchandises of UFC/Boxing, mainly targeted at MMA and boxing fans, fitness freaks and boxers. Most of my visitors are there to read up about upcoming fights and book tickets to their events.
Nobody knows, but it would be interesting to know how close to your goal you can get. Post an update in two-three months, will ya?
Thanks mate, I'd definitely update you. Seems like this community isn't very helpful or take an interest in this so I don't see why I would continue to update here.
You only need to sell 1000 units to reach your goal. And yes, it's possible. The most I've made in a month is over $100k.
I think that is realistic especially with some big events coming up and the fact that people will spend that sort of money. I hope the store does well!
about as unhelpful as you are. What you are asking for is some type of unrealistic future prediction on how stuff will sell on a site only you know; maybe you are looking for people to pump up your ego. I think it would be silly, and irresposponible for anyone to respond with something like "yea man, you will sell the holy crap out of anything you put online..." It would be like me asking... Am I likely to win the lottery in the future? *FAIL*
It depend on your traffic, if you traffic is related to your boxing product then yes you can achieve this target.
There is no one answer when it comes to goals, because every goal is different for each business, entrepreneur, freelancer, etc. Your goals are your own. Set a goal/level that YOU think you can reach, and work hard to reach it. THAT is the definition of a goal. And when you reach your first goal, set another one.... and work hard to reach that goal as well.
No, Your estimate is not correct since the % of conversion to buy a product is very less, you cannot estimate just by having the visitors.
Average price of $50 per item is fairly reasonable especially for fitness, MMA and such items. Since you have a large audience, getting people to buy shouldn't be that difficult, provided that you have done target marketing.
I run an email marketing service for ecom stores and of all the stores I work with the average conversion rate is around 2% of their traffic into buyers. Of course this depends on the quality of your traffic. Hope that helps
I'd need to know a few things you'll already have in your business plan what are you going to do that the official merchandisers aren't already doing? how will you give your customers confidence that your brand new site will actually deliver? how much will you be spending on advertising? have you got any "influencers" in that niche to give your site an instant boost? what are the spend patterns in that niche - impulse buy versus considered and careful what do your competitors do badly and how will you avoid the same problems?