5 Website Promotion Myths

keyz Peon

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#21

Good thread. I've been kind of sick of the internet business hype lately. It is not necessarily "easy" to make money online. It's going to take discipline and hard work just like any other job. So work hard and don't expect short cuts!

keyz, Mar 14, 2008 IP

Possibility Peon

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#22

keyz said: ↑

Good thread. I've been kind of sick of the internet business hype lately. It is not necessarily "easy" to make money online. It's going to take discipline and hard work just like any other job. So work hard and don't expect short cuts!
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So many people are looking for shortcuts, it's annoying. 99% of blackhaters are newbies thinking that they can make an easy $xx/day "cheating"

Possibility, Mar 16, 2008 IP

zilox Active Member

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#23

I think: If You Build It, They Will Come
because i had a couple of websites which i visited after 3 months and they got about 10 unique visitors per day where as before they got 0-1.

That is what made me think that you should keep the website running even if you rarely update it .

zilox, Mar 16, 2008 IP

newtothegame Peon

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#24

Myth: Users don't scroll below the fold.

newtothegame, Mar 17, 2008 IP

masterofdomains106@gmail. Peon

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#25

Quote:
Originally Posted by YMC
6. Content is King, but it also can be the executioner. Putting any kind of ridiculous, poorly written, or pilfered content on a site will lead to its death. While "content is king" is short and catchy; it really should be original and unique content is king.

So true - very good point. I've seen too many "content" websites where the webmaster just plastered it with free poorly written articles and then goes on to complain that they are not getting good rankings or results.

webcosmo: thanks for the +rep!
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I beg to differ, search engines don't dislike that, because if that was the case, every site that generated or talked about the news would be hated as well...

Google even talks about it on their blog...Duplicate Content

During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in "regular" and "printer" versions and neither set is blocked in robots.txt or via a noindex meta tag, we'll choose one version to list. In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments ... so in the vast majority of cases, the worst thing that'll befall webmasters is to see the "less desired" version of a page shown in our index.
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masterofdomains106@gmail., Mar 17, 2008 IP

Yankee85 Peon

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#26

Possibility said: ↑

Iâ€™ve run across a fair amount of new webmasters who have some pretty interesting views on website promotion. Some things that they think are pretty outlandish and just not true. Here are the five most common myths that I have come across:

1. All Link Exchanges Are Good - sorry, but no. Offtopic reciprocal link exchanges have pretty much no benefit for SEO and in most cases should not be done. However, if the two sites are on the same topic you may wish to perform a reciprocal link exchange for the benefit of drawing targeted visitors, but don't expect any big impact on your search rankings. Link farms should especially be steered clear from.

One-way links are the holy grail of website promotion - they carry a lot more weight with them in terms of SEO, and are almost always targeted. How do you attract these one-way links? Write solid content with great headlines.

2. A Big Promotion Budget Means Big Results - having money to throw around is not going to make your website successful. You canâ€™t just stop at getting the visitor to your website - you have to sell to them, also. Make them want to buy your product or subscribe to your feed and become repeat visitors or whatever your objective is.

Before you spend even a dime on website promotion you need to carefully design your site with your visitors in mind. Just because you would buy from your site does not mean that other visitors will want to. Know your audience and how to sell to them before wasting your money. Work on getting your conversion rates high first before you aim for larger amounts of traffic. Remember, you donâ€™t need to have a big budget (or any budget at all) to become successful.

3. Design Is Everything - one cannot underestimate the importance of a good design, but without great content, the design will mean nothing. Your website design should work to compliment your content, which is the main focus of your website. Use your design to draw the reader in and spotlight your articles, focusing their attention.

There is no excuse nowadays to have a crappy template with the proliferation of good, free templates all around the internet, but you also donâ€™t need to be spending all of your resources and time trying to create the perfect design - text is what sells. You donâ€™t buy a book based on the cover, you buy it based on the content. The cover may be what draws you in, but the text is what sells you. Your priorities should be: good design, great content.

4. Anybody Can Create A Successful Website - false. Itâ€™s a lot harder than it looks. It takes a huge amount of time and dedication. That is why 90% of new blogs donâ€™t make it past two months. Only if you are willing to put hours into research, learning, building, and promoting, and realize that you will fail multiple times before you succeed, will you be able to become successful. There is a huge change in what it takes to build and run websites as a hobby and as a business.

5. If You Build It, They Will Come - just creating a website does not guarantee that visitors will come to it. Google has over one billion websites in its database, and you can bet that a thousand of them are very similar to yours. If you just do what everyone else is doing you will get the same mediocre results. To truly get attention and attract visitors, however, you need to be unique. Do something that no one else is doing, put a new spin on an old idea, or just do it better. You need to have a good answer as to why a user would rather go to your site instead of one of the other thousand that offer the same thing.

6. Yours - what do you think is the biggest website promotion myth?

As you can see, building a successful website is not easy. It is, however, an exciting and rewarding journey if you are dedicated to it.
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I totally agree! That's why I gave up throwing my website into directories. One-way links are much better for SEO!

Yankee85, Mar 17, 2008 IP

adyad Guest

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#27

thanx alot

adyad, Mar 17, 2008 IP

arcel Banned

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#28

great list.
thanks for sharing it.

arcel, Mar 17, 2008 IP

Nonstopmarketing Banned

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#29

great post...

Nonstopmarketing, Mar 17, 2008 IP

TheSites Active Member

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#30

I totally agree with #6, my website promotion tips are absolutely terrible.

TheSites, Mar 17, 2008 IP