5 Ways to Sell Ad Space

Discussion in 'General Marketing' started by thenewnumber1, Jul 29, 2009.

  1. #1
    1. Have a story to tell. You need to have something different, have a special angle. My website, for example, has the largest collection of famous entrepreneur profiles on the Internet, over 850 contributing writers, and 13,000 pages of content. What is your story to tell? Why should someone invest in your website over the millions of others?
    2. Have something established. It is a lot harder to sell sponsorship for a website that is brand new. People are afraid to invest in a project that will be huge in 6 months. They want to see results - now. If you are just starting off, try to show that you have already accomplished a lot. Highlight the strong points about your website and demonstrate that this is something that is ready to go now and does not need another 12 months of development to get going.
    3. Build a case study. Your first clients will be the hardest to get. Everyone wants to know how your existing sponsors are doing before they want to invest. Are your sponsors getting a return? Do they find your website valuable? Sponsors want to see what you have already done. If you do not yet have a sponsor offer a discounted rate to someone or start on a pay per click campaign so you can show the results of sponsorship.
    4. Get testimonials. The more you can show that people love your website the better. Everyone wants to be a part of a popular company. Show potential sponsors that your website is different and has a loyal following by giving testimonials and stories from your visitors. Why do they like your website? What is the demographics of your visitors? If you can include a smiling picture of the person giving you the testimonial it is even better!
    5. Go beyond sponsorship. Many advertisers are tired of being sold just a banner ad or text link. Think of ways you can get your sponsors involved beyond the traditional advertising methods. Can you involve them in a contest? Can you interview them and put them on your website? Can you put them in your newsletter? The more you can show them that you want to have them be an active part of your community and not just have a banner ad on your website, the more they will want to be involved


    Thank you and Happy Money Making
     
    thenewnumber1, Jul 29, 2009 IP
  2. Perry Rose

    Perry Rose Peon

    Messages:
    3,799
    Likes Received:
    94
    Best Answers:
    0
    Trophy Points:
    0
    #2
    What is your site's address?
     
    Perry Rose, Jul 29, 2009 IP
  3. Yuppers

    Yuppers Member

    Messages:
    162
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #3
    they are good ways to sell ad spots. Posting on sites like this one are really great places :)
     
    Yuppers, Jul 29, 2009 IP
  4. prashantban

    prashantban Well-Known Member

    Messages:
    1,202
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    100
    #4
    BUDDY.. its not looking good..edit your post and make it readable..
    anyways quite useful points..!!
     
    prashantban, Jul 29, 2009 IP
  5. Yuppers

    Yuppers Member

    Messages:
    162
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #5
    I was gonna say that but i didn't want to shinedown on his post, I dont like it when people do that to my posts so i shouldn't do it to others. :)
     
    Yuppers, Jul 29, 2009 IP
  6. VanForex

    VanForex Peon

    Messages:
    194
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    you have a good point there..
    Good to see your ideas about how you perceive that things...
     
    VanForex, Jul 29, 2009 IP
  7. 22websitedesign

    22websitedesign Peon

    Messages:
    94
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    An interested post.
     
    22websitedesign, Jul 29, 2009 IP
  8. miles2go

    miles2go Peon

    Messages:
    567
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #8
    I agree with you and will follow your points thanks for time
     
    miles2go, Jul 30, 2009 IP
  9. dennis.f

    dennis.f Active Member

    Messages:
    197
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    53
    #9
    Thanks, nice post.
     
    dennis.f, Jul 30, 2009 IP
  10. thenewnumber1

    thenewnumber1 Well-Known Member

    Messages:
    343
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    128
    Articles:
    47
    #10
    well u guys r right i wrote this right before bed....sorry..now i just got up so more is to coming,im not a writer so my style is not great writing but great sales..............hope this helps
     
    thenewnumber1, Jul 30, 2009 IP
  11. morgano

    morgano Active Member

    Messages:
    330
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    60
    #11
    Thanks for your post
     
    morgano, Jul 30, 2009 IP
  12. Dave88

    Dave88 Peon

    Messages:
    28
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #12
    nice info..thanks..
     
    Dave88, Jul 30, 2009 IP