Facebook fan of you often see your site? Do you want them to continue You can find out ways to increase traffic from Facebook to your company web site. Thoughts on Facebook: While Facebook has become a media environment increasingly important for many businesses and organizations. So you'll have to do if you want the target audience more involved in the site, your fanpage? You can have everything on your Facebook page and back page of your brand, but you risk alienating those who want to consume content on Facebook. The savvy marketers are using traditional channels and society to support each other. So here are five suggestions to help increase traffic back to your brand site that does not undermine your presence on Facebook. 1. Take advantage of the tab There are different ways to use the tab for the purpose of engaging the fans in thechannel, and Facebook is providing links related to your website. A typical example of this is Honda. When the first user on their site, they are encouraging Just like the brandbut also can easily click on the Honda web site for more information about their vehicles. When you create the tab for your site, think about how you can provide utility to users onFacebook, but that does not need to store all of your content on your Facebook page, especially when the content already exists on your site. When appropriate, include a link that takes users back to your website. Remember that you can set any tab tab is the default destination for people whopreviously did not like your site. This way you can shape their initial interaction on your page to support your goals and Facebook. 2. Share article or blog If your company has content stored on your own web page, be sure to post it on your wall. Even if there is a high degree of overlap between the visitors to your site and your Facebook page, do not think people are seeing all parts of the content on your site.Promotion of articles and blog posts as a cost effective strategy because the content willbe consumed on your site but can achieve more visibility through the sharing andfeedback, according to like on Facebook. 3. Using content When you post an article (as in the previous example), you give your fans a clearer picture of the contents to be shared. The message will contain a headline, photos and introductory text. However, in this case, I suggest you give just a curious word to pique the interest of users. Some may find a little sneaky, and it is not something you want to do all the time, but it can be an effective way to entice a click. The goal is this work on their pages. As you can see in the example below, they have raised a question that can create an attractive and they have included a short URL so it's not immediately obvious link will take you. However, you must be careful when using the shortened URL, because some users may be scared. In this case, the target URL is short, so it can be a reliable source. Run a contest on your brand site Many companies are using contests to engage their fans on Facebook, but do not forget that the competition can be a great tool to pass your brand site, you can find it easier to integrate the overall brand identity of the promotions you live beyond the confines of Facebook. With the right platform, you may run contests on the web page of your brand and still benefit from integration voiFacebook and other social channels. 4. Facebook and other social channels. Here's an example from the airline WestJet. They are promoting strong competition ontheir Facebook pages, but all the interaction takes place on a brand site that they havefull control over the user experience. 5. Provide special thing on your website Whether you are an e-commerce site to promote sales, a publisher provides access toexclusive content or a small business providing a coupon, you can selectively determineas How you present offers on your website and through social channels. Another option to consider is to give your fans on Facebook to provide access to on your website before promoting other channels. This will encourage people to engage with your brand on Facebook, but eventually you can push them back to your website. Managing multiple touch points of consumers certainly can be a daunting task. As long as you have a clear sense of which channels to best serve specific goals, you can get the benefits of Facebook marketing without sacrificing the investment you can make in your website you.
Yes you are right i seen this before. While searching on net i went to some facebook pages and saw the same things that you mention above. Thanks for the suggestion.
Nice suggestions. I would also add: promotions/discounts or contests on facebook. For example: if you like the page you will participate in a contest and have the chance to win X prize.
Wow, the Honda page is nice, Im thinking of doing one like this for my company, but we dun have physical products. Haha.
Yeah, landing pages are very important. It's very important that a landing page to have a strong call to action.