So I was chatting with a buddy the other day about his website. He was frustrated because when he creates posts they take forever to get indexed and never rank for the terms. After looking at his site, I could tell he had no website authority. After talking for about an hour I came up with some tips. I decided to post them here as well. May sound fairly basic, but hey half the battle of SEO is fundamentals. Its just having a unique angle on the fundamentals that gets you attention. Enjoy! 5 Simple Ways To Increase Website Authority So you have a website. You add awesome content to it all the time, but it never seems to rank for anything your write about. Why is that? Is it a conspiracy? Does google not like you? Maybe… but I doubt it. One thing your website probably needs is authority. What is website authority? To make it simple it just means that your website is legit and has some pull. It means that people come to your website and actually learn something and might even leave a useful comment and maybe even link to you. It means that the search engines like your site for specific reasons and when you create a useful post that content will usually get indexed fast and rank just as fast. That sounds great! How can I get some authority to my website? I am glad you asked! Here are 5 simple ways to start building authority to your website. 1. Submit A Press Release * Press releases go out to many outlets which in turn will get you some nice back links. Press releases show that you are willing to put out money for your website. This shows your site is not some spam junk site. Most releases get indexed in Google news which is great to have a mention in. Listed below are a few sites to use for press releases. * Prweb.com This site is one of the biggest. A must if you are serious about your site. * Transworldnews.com – Great service. You can get a press release live in about an hour with anchor text. Usually in google news within an hour of release. * 1888PressRelease.com – Another great service. Will normally have you in google news as well. Nice distribution also. 2. Directory Listings * I can hear it now! Directory listings? C’mon! Directories listings can be a great part of gaining authority. Don’t believe me? Go pay and get listed in the Yahoo directory. There are so many directories out there. The ones I am talking about are the paid ones. Anyone can submit to 1,000’s of the free ones, but a very small % will actually pay money to be listed. Again this shows the search engines that you are willing to put out money to promote your website. You are serious about your site and you are willing to pay for that. Below are a list of sites that I feel you should be listed in if you are truly serious about your website. (Is this site listed? ummm.. no…)That’s cause I am a wizard lol. * Yahoo Directory – Sure its $$$, but I have seen sites jump pages in rank after a week of being excepted into this directory. * Business.com – Another great directory, but will cost you a few dollars. * Botw.org – I would say out of all of these get a listing here. They also have some awesome trial ads you can get as well. Give it a shot. * JoeAnt Directory – Another good one. Least out of the bunch. Human edited and all that fun stuff. * There are more, but these are a great start to gaining authority. * If you are starting a new SEO campaign I would start this first. 3. Links From Established Niche Sites * If there is any one key factor that will gain you authority it is getting recognition from an Established site! C’mon you have to know someone who has an established site with some authority? Use your connections and get some links. Most importantly you should have something to offer for that link or maybe you can just get a hook up. I would rather have 5 links from established sites in my niche then 1000 junk links any day of the week. Sometimes you only need that link for a few months to get in the search engines good graces, but your site better be pumping out quality content to stay in those good graces. Below are a few things you might offer to get those links if you don’t have any friends ;-) * Create some tool for people to use. Make it niche related i.e. if your site is about tanning lotion create a tool that will let you figure out what lotion is good for your skin type. * Create and e-book and offer it for free! Yes free, it will be worth it in then end. * Solve a problem. If your site is about web hosting, create a video tutorial showing people how to create email accounts via CPanel. * Start thinking about the above ideas and how you can make life easier for others. If you can truly do that, people will link to you. 4. Great Content & Interaction * Yeah yeah I’ve heard it all before content is king!! Well… good content is King, crap content is just that… crap. The content you want is the content people are going to comment on and ask questions about. I can tell you 9 times out of 10 the sites that I run that invite dialogue from my visitors rank the best! Prime example is here “Iphone 3g Exchange Set Up†I have an iphone “which is awesome btw ;-) †and I run an exchange server. I was having a tricky time getting it running and finally figured it out. I posted about it and at one point was getting about 50 visitors a day from that one post. There aren’t hundreds of comments on the site, but there are comments and people are contributing and thanking me. If you can create a post that gets people involved then you are on the way to gaining authority. Think about it this way. With new comments and interaction that page is always being updated so it’s not stale. People sometimes will start there own back and forths because they are helping each other out. Create engaging content and people will talk about it! 5. Using Digg, Stumble Upon, Reddit etc… * Again I know you have heard it before, but if you can truly create something that will get on the front page of digg or reddit you my friend are on your way to having authority. But….. I have tried and no matter what I do I can’t get too the front page…. whineeeee. I know its hard. Is your content really that good? Prob not. Did the content you created just take you 10 minutes to create? Ummm.. Yeah? Below are some ideas for you to get your content on the front page or at least a good amount of respect and people re-posting it. * Ok say your niche is Tanning Lotion – Nobody is going to digg or reddit your post about some Tingle Tanning Lotion. A way you could spin it is to create a slide show of really bad sunburns. You know the ones with the big blisters or funny pics where someone wrote something on somebodies back with lotion lol. This sort of stuff will capture peoples attention and in turn will get them digging it, forwarding it off to friends, even linking to it. * Say your a pool company. Pay some college kids to do belly flops off a 20ft diving board and video tape it. Submit that and people will come! * Those are just a few ways to put a spin on your niche. You need to be creative and come up with the unique angle. Your creative, you can do it!! Conclusion I know a lot of the stuff has been said before. The main goal here is to look at it from different angles. When you take a deep look at almost any site that really has something to offer you can find that angle! Find the angle, create the content, and run with it. After awhile you will start to have that mind set and will be thinking and reeling in these angles left and right! Once your site does get the authority it is a beautiful thing. There is nothing better then creating new content and having it indexed in less then 10 minutes. Visit for original post http://www.cornerstoneseo.com/5-simple-ways-to-increase-website-authority/
Great read! It's funny I read over this and about half of it I knew yet I still don't follow through with it. I also like the examples of the ideas you put out there. It really is about putting that special spin on your content and making it irresistible to visitors. Thanks again.
don't forgot PR. Its not as big as it once was, but google checks higher PR sites frequently. They only scan lower PR sites every month or two. Doing the steps above help but be sure to get some links on sites that can pass you PR.
How about 2 simple ways to be an authority: At least 10 years experience in a specialized field, without a college degree. 4 year college degree, and at least 4 years hands on experience. And that is how you become an authority in your field. Using Using Digg, Stumble Upon, Reddit, Directory Listings, press releases,,,,etc does not make you an authority in anything. Except maybe spamming.
Are you sending your website to college? j/j Website authority is different from authority of a person. Website authority tells how google sees your website. I usually look at the amount of sitelinks as a factor of authority. As an example look at http://www.google.com/#hl=en&q=cnn . See 8 sitelinks below? 8 is the maximum amount of sitelinks a site can have. By seeing 8 sitelinks, I can tell that cnn a site with authority and trust. And just like you went through school, your site may have went through directories, then digg, then press releases to gain that authority. You may be a professor with 100 years of experience and write the best articles ever, but if you have no inbound links, your site will have no authority at all.
A website only has as much "authority" as the people posting on it. Take a blog about someone that dropped out of school, and has no education, has no real life experiences and is not certified on anything. Then take a blog of a harvard professor with 20 years experience on a topic and a doctors degree. Which site do you think is going to be an authority on a given topic?
THanks folks. Sure a site who has someone with a background is always going to have better information, but if they don't know how to initially get that information out the masses the authority will never build. If you have great info and get it out to the masses then the authority will follow.
Nice post. In addition, this traffic methods requires consistency and patience. Aim at building a reputable relationship and trust could translate to sales.
Hey I aim to please. Also ill have you know that when I posted this on my blog it was indexed in under 10 minutes. Also google website authority, increase website authority, gain website authority On the first page for all of it. Not bad for a blog with only 3 posts and a few pages lol. Site also has a Page Rank 5 Now thats pretty good authority! The main thing with that site is that I have some solid sites linking to it and that's really it. So just think if I actually do what I posted about which I am in the process of doing as I have done for many other sites with similar results.
So is digitalpoint. This post now comes up as #6 for "google website authority", #1 for "increase website authority" and #6 for "gain website authority". Not bad for one of many thousands of posts and a way to tell that digitalpoint has pretty good authority in google as well.
I haven't done any of the things you mentioned and my posts gets indexed between 10 minutes and 48 hours. Sure, I've built some links, and some of my sites got some great content..but not on all sites, and some of these sites get indexed just as fast as the others. So..I'm not sure what you just said is making sense.
Jontish I understand what you are saying, but if you follow the above steps your authority will build even more. Age of the domain also has to do with your authority as well. You said up to 48 hours. If you site truly has authority then I think 48 hours is a bit too long to be indexed. All in all if you are getting targeted traffic then all is well with the world. I really wanted to make this post so people could see this from a different angle and start thinking of ways to attack thats all.
have to disagree, i run a pr website www.boosharticles.com all approved pr`s are indexed in Google news in less than 30mins