Tip #1 Keep it simple. Short and concise ads usually generate the best results. It’s important not to confuse the reader. Tip #2 Include your keywords in your ad copy, including your headline and body copy. This bolds your words, grabbing the attention of the eyeballs. Tip #3 Use emotive power words. Emotions work stronger than logic. Power words like ‘amazing’ and ‘astonishing’ capture the surfer’s interest and he is more likely to click through on your ad. Tip #4 Capitalize the first words in your Display URL. Instead of www.yourwebsite.com, use www.YourWebsite.com. This captures attention better. Again, it’s all about getting the attention of the Internet surfer and getting him to become interested in what you have to offer. Tip #5 Always call to action. Use phrases such as ‘Click Here To Find Out More About ____†Many marketers make the mistake of not calling out to their prospect. They present their product very well, but they don’t tell the prospect to act on their offer. In the end, nothing happens and the prospect leaves..