5 Secrets To Adwords Success.. 1- Landing Page Before making your campaign you must prepare your landing page for the coming traffic ,you don't want to pay money and then simply the visitors go away from your website after they clicking your ads,you have to pay more attention to your landing page and make sure that your visitors get what they want. 2- If your conversions goes up ,then you will get unlimited traffic ppc is so different than seo ,article writing, you may spend a lot of months in seo just to bring your website to the 1st page of google and then hope to get sales,for example in ppc you buy clicks $1 at a time,when every $1 you put in brings $2 back,now you're ready to go to other places. 3- Your Marketing & sales message When people see your ads this questions will be in their mind why should i listen to you? why should i do business with you instead of anybody else? what is can your products do for that not other product can do? what can yo guarantee me that nobody else can guarantee? answer this questions yourself and then you will know why your ads are not converting well. 4- Always exclude the negative keywords you can generate that list at freekeywords.wordtracker.com. 5- Always do Surveys you may spend a lot of money in adwords and don't get the results that you want & you don't know why so you can create a survey page and redirect all the traffic to it and ask them what they want and the reason that makes him/her search for that specific keyword phrase,you can put as many questions as you like as long as they serve your niche.