$5 one day, $10 the next?

Discussion in 'Payments' started by pashley, Feb 1, 2006.

  1. #1
    I need some help understanding this.

    On my Adsense reports - one day I'll have 20 clicks and earn $5; another day I'll have 21 clicks and earn $10. What's up with that? Apparently, not all clicks are the same?
     
    pashley, Feb 1, 2006 IP
  2. AdsenseAddict

    AdsenseAddict Peon

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    #2
    Don't worry it's normal. Just means that sometimes low paying ads are being clicked and vice versa.
     
    AdsenseAddict, Feb 1, 2006 IP
  3. pashley

    pashley Peon

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    #3
    Ok, I can understand that, thanks. Now, this "Page eCPM" number - it seems that when that number is high, my pay per click is also higher - is that right? And what DOES that "Page eCPM" mean, exactly? I read the explanation, but just didn't get it!
     
    pashley, Feb 1, 2006 IP
  4. AdsenseAddict

    AdsenseAddict Peon

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    #4
    It's actually an estimation/rate of what you will be earning if you have 1000 visitors.
     
    AdsenseAddict, Feb 1, 2006 IP
  5. dadasays

    dadasays Peon

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    #5
    My eCPM has been the same for about 3 months every day. It is so solid that I can't believe it stays exactly at the same dollar value.

    I chart CPI (cost per impression) which is basically eCPM / 1000. It gives me good insight into whether or not AdSense is giving my readers advertising of interest on my various sites. My sites with the fewest clicks have the highest CPI. Even factoring those sites in, though, my average eCPM across my entire account is the same month to month to month.
     
    dadasays, Feb 1, 2006 IP
  6. telecomm

    telecomm Peon

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    #6
    i think This happens because of
    smart pricing and adwords users changing the
    ppc rates.
     
    telecomm, Feb 1, 2006 IP