Ask yourself! Why do you buy a product from a particular website? What are the factors which motivate you to choose that web page and not others? The e-mail information are what you are looking for your own e-store. They are the key factors which help your e-store to seems to be higher in viewers and provide more. One more aspect, online advertising is not much different from your conventional store. The concepts are almost same. 1.Branding 2.USP 3. Shop Experience 4. Customer Retention 5. Multi-Channel Marketing