Choose the domain extension: while each extension has a reason, and sometimes we are limited to acquire some (like the .Edu or .Gov), it is true that we can buy several extensions. If our project is a noisy dimension, we should acquire several extensions, at least the most popular (.Com, .org, .Net, etc.). Name of the industry: Include the name of the industry will allow users to know that your website is, so we'll focus on our target audience, which in the long run we ensure quality visits. Brand or Company name: This item is intended for projects that already have a name or a brand defined, and also helps to focus or attract customers. Geo-location: If your site is going to be oriented to the public of a country would be wise to purchase the extension of this country. Easy to say and remember: If the domain name can pronounce without major problems (i.e. not have hyphens or numbers) will be very easy for people to remember. Hope its will be helpful who choose new domain name.