I mean damn...come on. I know you receive a low CTR on the content network, but damn you would think with almost 50K impressions I would get one measily little click. I have had this running for two days. I am pretty good at copywriting so my ads are pretty good. Although, I am open to change. I started this campaign at around 3pm on the 11th. That night I had 7,000 impressions and no clicks. The Placement report doesn't come out until 3pm the following day so I had to wait to see what was going on. Come to find out all of my impressions were on CNN. What the hell? It doesn't have anything to do with my theme, but that is the only place I was being shown. Not exactly the people I was targetting...obviously from the piss-poor CTR. So tonight I have been busy setting up placements. I am sure most of you know this, but the moral to the story...make sure you find out where the hell Google is showing your ad!
Hey, where can I find this 'Placement report' ? Thanks. edit; ignore me. i just found out I'd have to have standard account instead of starter
how you know your ads is good if there is no click? remember, the way to write ads in content and search network is totally different since the mindset of the people are also different.
That's fair to say...but let's put it this way. I don't know that they are "not good" because they were being shown to the wrong audience. If your ad is about make-up it's being shown to middle-aged men...it's probably going to be get a terrible CTR. Same scenario here. I will make the determination if they are effective once they are consistently shown to the right audience.
Two days is not enough time to judge whether what you are doing is sound or not.. give it at least 7 days. If you still have a poor Click thu- then you should look into which sites your ad are showing on. remember the content network is "theme based" whereas the search network is "keyword based"
Thanks. Yes, I understand it's theme based. However, I have to disagree with give it more time. It's not a matter of time...it's a matter of impressions. A "less popular" theme may receive a 1/10th of the impressions in a week that I had received in two days (for argument sake). If it's going to work it's going to work immediately (with enough sample data). It won't grow on people over time. If it was targeted and I received 50K+ impressions with no clicks...that would definitely throw up a red flag that ads need to be changed whether it's 1 day or 7 days. Unfortunately, since it was shown on a site that was not targeting my market...I do need more impressions before I can make a judgement.
the first month I invested 100$ and it came out with 730.000 impressions and 130 clicks. CTR of something above zero
It happens sometimes - your keyword chimes in with a news story that really has nothing much to do with your campaign and for a few days you run up a huge amount of impressions with few or no clicks. Block that site, it's just skewing your results. This is the time-consuming bit, but remember you're not paying for it if you don't get clicks, and the ctr of content campaigns is expected to be much lower than search, so it won't adversely effect your QS.
I completely understand. At the start of this thread there wasn't really a question. It was more of letting people who were unaware to make sure to know where their ads are being advertised.
Actually, the reason I say to give it few more days, is that Google may be undergoing some sort of update, that may have caused this temporary relevance issue for impressions. Its happened to me before on more than one occasion, and it usually comes back after 6 or 7 days, with more relevant placement of ads. Remember Google is all about relevance and they spend millions of dollars each year investing in the latest technology to make sure ads are matched up in relevant searches and relevant websites.
im always amazed at how people equate google to gospel. anybody ever wonder if google shaves? in a tumbling economy they post triple digit-million quartetly gains. I see software all the time with glitches by design, like "oh sir I'm sorry the system wont let me cancel within 10 days of the next billing date" or "the system verifies this/that on a requirement" and just acts like it. hard to resist temptation when you have stock holers breathing down your neck, your nerf toys are on the line and you have so many advertisers purchasing powere trusting you blindly alond with the people your supposed to share your lunch with... then again, I'm probably way off. just a thought.