I just started a new campaign on AdWords and it not off to a roaring start to say the least. I've added many different keyword phrases for everything I can think of to describe what my site does and I've also used the Keyword Tool to generate keyword phrases. Every single one of my keyword phrases is Inactive for Search with a Minimum bid of either $1, $5, or $10; the vast majority being $5. I've tried putting "", [], and no chararcters around my keywords and nothing changes. Since, this can't be right as such prices per click are completely unreasonable, I must be doing something wrong. The thing is, the first day I set up my campaign, everything seemed to be working fine. I was getting activity and my ads were showing up with a default bid of .20. But yesterday, everything turned to inactive and same thing today. I thought AdWords would work well for me, but I just can't make any money with such minimun prices for extremely specific keywork phrases as: "russian adoption agencies" "russian adoption agency" "russian adoption news" "russian adoption stories" "kazakhstan adoption agencies" "kazakhstan adoption news" These all have $5 minimum bids!!!
Tja, looks like the people love that key phrase. Would be a nice topic for an AdSense-based website?! I'm not an AdWords expert, so I can't help you. Sorry, but I had to write that regardings AdSense. Best regards, Tobias
sometimes if you add keywords into a adgrop with ads with low CTR% or no ads, the keywords get stuck and go all to $5,00 min bid and do not change for this state until you clean up they CTR historical with the exiting ads. 1 - Create a new text Ads with very similar text ad with the existing one that you have 2 - Go to edit keyword and cut and paste all the keywords to another place that you can retrieve latter (in step 3) and save you group that will have now with no keywords. 3 - Go to "add keywords" and add again all the saved keywords . this is it, if the values go to $5,00 again the problem is not related with the history so you need to increase the score to these keywords or find better related keywords.
Here is my text ad: ZVA Linguistics Expert Translation and Interpreter Services - Fast, Accurate, Low-Cost lingua.zvaco.com
I tried creating a new ad group and another add and then added the following keywords: "Russian Language" "Russian Language Translator" "adopt a russian" "adopt russian" "adopted russian children" "adopting a russian baby" "adopting russian babies" "adopting russian children" "adpoption in russia" "belarus adoption" "belarus orphanage" "fiancee in russia" "how to call russia" "how to get documents to russia" "kazakhstan adoption" "kazakhstan adoptions" "russian adoption" "russian adoption agencies" "russian adoption agency" "russian adoption news" "russian adoption stories" "russian adoptions" "russian correspondence" "russian dating" "russian documents" "russian english translation" "russian fiancee" "russian girlfriend" "russian interpreter" "russian interpreter service" "russian interpreters" "russian language translation" "russian orphanage" "russian orphanages" "russian orphans" "russian translate" "russian translation" "russian translation service" "russian translator" "russian translators" "russian women" "speaks only russian" "translate russian document" "ukrainian adoption" "ukrainian adoptions" "ukrainian orphans" All are still inactive for search with minimum bids of $1, $5, or $10. I can't believe that none of these keyword phrases will work with AdWords. No matter what new phrase I come up with, it always comes up as Inactive for Search. I just added the phrase: "website that offers Russian Translation and Interpreter services" and that also came up as Inactive for Search with a minimum bid of $5. I can't get much more descriptive than that!!!"
You're not using a single keyword you're bidding on in your ad copy. My guess is that people searching for your terms don't think your ad is at all related to what they are searching for, they don't click on it, your CTR plummets and you're required to up your bids. Write better targeted ads. Experiment with 5 or more per ad group. And this list of keywords should not be lumped together in thr same ad group: That's 15+ ad groups easy. How can you write an ad that's relevent for both of these terms: "fiancee in russia" "how to call russia" ? You need more ad groups and better (more related ads).
Probably "adoption agencies" and "dating agencies" ads has the CTR% that you can not compete with. So to enter in the market Google ask you to pay more to have your low CTR% translation ads to be displayed there.
Well, now I've created a separate Ad Group with the following ad: ZVA Linguistics Expert Russian Language Translation and Interpreter Service lingua.zvaco.com I've also added the only following keyword phrases: russian interpreter russian translation When I first set it up they were active and it counted up to 83 Impr., but I checked it an hour later and both were back to Inactive for Search with Minimum bid of $1 for russian interpreter and $5 for russian translation.
I've also noticed that if I copy and paste my ad verbatim into a keyword phrase, I STILL get Inactive for Search. How more relevant can I get than that? I can't believe this is so difficult and is taking so much of my time with no success. So far I've managed to get one click!! But that was on the first day I set my account up, before everything changed to Inactive for Search. Now my campaign is basically dead in the water.
It may have something to do with the main site, zvaco.com (your site is a subdomain of zvaco.com). Try viewing the main site and all that comes up are a load of mambo error messages; e.g. Warning: botlegacybots(mambots/configs.php): failed to open stream:
Good point, I hadn't checked the target url. Since the landing page is a factor in the quality score I can imagine that having a site that's just throwing back errors could contribute to the deactivation of an ad.
Looks like I have some file corruption on that site's folder. I am restoring it now. However, the zvaco.com site has nothing to do with lingua.zvaco.com. They are completely different websites with different subject matter. Will this cause me problems? I didn't think that a campaign for lingua.zvaco.com would be affected by the status and contents of zvaco.com. I there a way to keep Adwords from looking at the root domain?
Hmm, I hope the zvaco.com problem isn't related to this: http://forums.digitalpoint.com/showthread.php?t=56721
Actually, no thank god! It was just a problem with my configuration.php file. Once I replaced it with my backup copy, everything's fine.