Hello Members... I hav gone through few google paid results...got confused bit...If we click on search box again and again...I saw few of them having different ad for the same keyword...this is called split testing...could you light on this....like advantage or disadvantage for the same. Thanks
Split testing on advert text is quite straightforward. Google allows you to set up as many adverts as you like (though 2-4 is usually best) and it rotates them, giving the results for each one. As a result, over time you can remove the less successful adverts, and try new ones, in order to improve your adverts' appeal.
Another note - make sure and set your ads to show evenly when split testing. Alot of times people do the other option and it hardly shows the new ad at all. just my 2 cents.