Be remarkable - somebody worth making a remark about Become a resource to others Have your own unique personality Be vocal and opinionated within the communtiy Don’t continuously push the envelope by flooding them with requests Invest time into social media Produce and share content that your audience will love Monitor what’s being shared about you Become a real member of the community Ask questions Answer questions Provide value to the community Be controversial Don’t be another “me-too†Automate carefully - it’s about people not robots Don’t be an asshole Make it easy for people to share and bookmark your content Listen to the community Make at least one new connection every day Engage yourself in conversations Become the conversation You’re there to make relationships, not hard selling Take time to focus on building a loyal following Give, Give, GIVE! Treat social media like a cocktail party Be supportive Syndicate your content across all social media platforms Encourage others to syndicate your content onto their sites Fully research the community to understand your market Be fun Get to know the unwritten laws of the community Create an attractive, unique and professional profile Use a cool avatar/picture Use the same avatar for each social media service Don’t be a keyboard gangsta (i.e. trash talk all day) Know what your followers/friends want and give it to them Form reciprocal arrangements with others Monitor your noise level Never cheat the system Help others unconditionally Be yourself From my blog - http://www.stanleytang.com