400,000 Uniques monthly site - pay per click, or impression?

Discussion in 'Pay Per Click Advertising' started by Papworth, Dec 3, 2006.

0
  1. #1
    Which would be better for a site averaging 400,000-450,000 uniques monthly? Would it be better to go with clicks, or just a flat rate impression ad service? Your opinions welcomed.. :)
     
    Papworth, Dec 3, 2006 IP
  2. CBT

    CBT Guest

    Messages:
    192
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Well, first try to go with clicks, if your users like to click on ads then keep with it... if you get disapointed result then go with CPM as it pays you rather your users click or not :)
     
    CBT, Dec 3, 2006 IP
  3. techblog

    techblog Banned

    Messages:
    1,126
    Likes Received:
    42
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Depends. How much room do you have spare? is it a niche? are they returning visitors?
     
    techblog, Dec 3, 2006 IP
  4. Papworth

    Papworth Peon

    Messages:
    182
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #4
    It's a topsite. Basically people submit their sites to the site and visitors can visit them. Plenty of room spare,
     
    Papworth, Dec 3, 2006 IP
  5. techblog

    techblog Banned

    Messages:
    1,126
    Likes Received:
    42
    Best Answers:
    0
    Trophy Points:
    0
    #5
    both then..........
     
    techblog, Dec 3, 2006 IP
  6. Papworth

    Papworth Peon

    Messages:
    182
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Thanks. I will monitor traffic and put them both on for a week. Although if I notice a drop in traffic I will remove the pop-unders/banners.. :)
     
    Papworth, Dec 3, 2006 IP
  7. thewebtracker

    thewebtracker Peon

    Messages:
    105
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Are you buying traffic as well?
     
    thewebtracker, Dec 3, 2006 IP
  8. it career

    it career Notable Member

    Messages:
    3,562
    Likes Received:
    155
    Best Answers:
    0
    Trophy Points:
    270
    #8
    Pay per click works better than pay per impressions, also if you can choose right type of pay per lead programs, pay per lead programs can work better than pay per click program as well.
     
    it career, Dec 3, 2006 IP
  9. Papworth

    Papworth Peon

    Messages:
    182
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #9
    I have only just bought this site. :) As far as I'm aware, traffic is from auction site owners linking back to TopAuctions, and then various signature links. I cannot be sure, but as far as I know thats where the traffic is coming from. :)
     
    Papworth, Dec 3, 2006 IP