uanl_82 - I immediately thought of water when I saw that. Needs to be more generic. putto - I don't think filters when I see the image. I think of a domino.
good designer - I like the thicker fonts. Look at some of the designs by the other contributors that I liked. I don't like cursive fonts. The font you are using for the slogan is a cursive font.
Thank you everyone for your contributions. The contest is now closed. I will announce the selection shortly.