I did a search for "Weslock W371 Single Cylinder Deadbolts" on Google and found one that is cheaper than yours with about $3.00. Keep in mind, that people are looking for the cheapest stuff on the internet. For example Best Buy in CA sells batteries for cordless phones for about $25, I found the same item on the internet for approx. $7.45. And I bought it from the internet. My phone is working just fine. Ask yourself "Why people should buy from my site?". What is this that you offer more for the same amount of $$$ a client is willing to pay? It is a big competition out there. Best of luck, st12
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