I have had 40 click throughs and not a single buy. Is this normal? I am worried I have a lack of products on my website but I have only been advertising for items I do have. My website is: customdoorsandhardware .com (I left the space to not promote link building ) I have two Campaigns open: Door Closers Pemko I average 1.48% CTR which I know is low. My ads: Overstock Door Closers LCN 4041 Door Closers for $150 Yale 3501 Door Closers for $99.99 www.CustomDoors andHardware.com Pemko Weatherstripping Cheapest on the Internet Garenteed Door Bottoms, Thresholds, Hardware www.CustomDoors andHardware.com Am I doing something wrong? For the landing pages it goes right to the catalog.
are you going through google? Try getting the ads yourself, contact hardware sites and say you'd like to buy space, your more likely to get buys with more relevent sites. Also $58 for 40 clicks is a total rip off.
Yes through google.... I turned off all the options besides google search results. Even at the cost shouldn't I have gotten atleast one turnaround?
1) Your domain name makes it sound like you'll have a large array of.... custom doors. I don't see any on the site. Even if I'm not interested in the product you're advertising, I might see your domain name and want to see what else you have. 2) You have big blocks of Adsense on the bottom. Are you trying to sell products or get Ad clicks? 3) The site loads a bit slowly. Why are you pushing people to https:// just to browse product categories?
Keyowrds for the closer campain: Door Closer Door Closers LCN LCN Door Closers LCN Door Closer Yale Door Closers Yale Door Closer LCN CLoser Yale Closer Yale Closers Keywords for Pemko: thresholds door weatherstripping pemko door thresholds pemko weatherstripping The name of the company reflects the actual business. We have been installing and selling custom doors, manufactuered doors, and hardware through retail. We just now are going online. Adsense is on the bottom just to play with it and see how it works. Should it be removed? Does it take away chances for a turn around? Should I push people towards my main page instead of the catalog?
Who are you? who are customdoorsandhardware.com? I would not nothing from your site. is not a site that people can trust - sorry dude this is the true. People don't know if they buy there they will receive the products in 60 days or even they will receive the product. So is adwords for you? yes they are for you - but begin slow. begin with this number: 0.5% this is your conversion hate: 0.5% - only 0.5% of the clickers will buy there - so you can calculate how much you will pay per click. so expect to have a sale per 200 clicks due your conversion sale is 0.5% - if you profit you can decide to rase your bid.
I noticed the Adwords are only on the homepage and you are pushing them to the catalog, so it shouldn't be a problem. I would remove it though... you might get a few dollars a day from it if that? Probably worth it more to establish some sales first and then see if you reduce conversion noticably with Adsense at the bottom. The home page does need some work-- there are no products or even product categories on the home page to get people in the store. I understand about your domain name, but as a consumer, I would expect to see custom doors... and there aren't any online. I would definitely get the store out of https:// and on to regular http:// until the user is in the cart. If someone has a particularly slow connection they might not wait for secure loads. The words look OK except for LCN-- are you doing any negatives on that? I'm guessing it could mean other things. And with Pemko, do they sell other products? If not, you should be OK, but it is a general term.. people could be looking for Pemko business info, or local Pemko dealers, etc.. terms that you would not convert on at all. The safest bet is to use exact matches with exact terms and avoid the one word broad matches.
Ok I removed the adsense off the front page. I am working on the SSL being disabled except on checkout and I am adding some direct linking from the home page to the closers. Any other suggestions?
Your ads are way to vague. The way to run a successful AdWords campaign is to creat a campaign for every keyword, keeping them as specific as possible. Then, each ad should lead to an internal page where they can buy it within one click. NEVER send a visitor to your homepage to "browse". They won't buy! You literaqlly have seconds to make a sale so dig in and get specific. You should be 95% of the way towards a sale before they even click the ad.
good idea 1 - get a new domain name, create your own trade mark search for a small .com name don't get a .net or something else get a small.com name that will be your trademark 2 - look for a new design, if you don't want to contract a web designer buy a cheap template at www.templatemonster.com/ 3 - get a nice custom shopping cart the best & easy I know is http://www.esellerate.net/
Don't forget what he's selling.. it is door hardware, not web hosting. I don't think you need a fancy template or a custom cart. People are buying door hardware.. I've bought door hardware online in the past year and it was from a much worse looking site. I did buy over the phone, but I found them through the web. (Oh yea, are you tracking phone conversions? hah)
Ok i started a campaign for Closers Overstock Door Closers LCN 4041 Door Closers for $150 Yale 3501 Door Closers for $99.99 www.CustomDoorsandHardware.com Key words: Door closer Door closers Campaign for Pemko: Buy Pemko Products Online Entire Pemko line-up avialable Pemko Weatherstripping Products www.CustomDoorsandHardware.com Key words: Pemko I am going to continue for my other keywords.
I am a webdesigner myself I am just new with adwords. I plan on redesigning the website in the future but I need to atleast get the ball rolling and get the website out there and its been rough. I just looked at domain name there far and between. ShopHW.Com was the only one I kinda thought about.
I just did: Door Weatherstripping Door Bottoms, Thresholds, Sweeps Pemko Weatherstripping Products www.CustomDoorsandHardware.com For the keyword: Door Weatherstripping
Ok did: LCN Door Closers Garenteed Cheapest LCN 4041 Super Smoothie $150 www.CustomDoorsandHardware.com Keywords: lcn 4040 lcn 4041 lcn super smoothie lcn closer lcn door closer Am I on the right track now?
Hello, Why do you say: "We are currently trying to get our thousands of products online but the products you currently see can be ordered." Does this mean you are just starting? There are other established dealers selling similar products... Why won't I go with someone established? "We specialize in bulk selling to contractors and large instutional organizations, but feel free to order one or two items." Does this mean you don't actually do retailing but because you are just starting online so right now I can order 1 or 2 products. Why shouldn't I go with others who promise me (whatever support comes with doors and closures). Design a seperate wholesale price page. "Come back soon to see products from 3M, Adams Rite, Air Louvers, Bommer, Corbin Russwin, Detex, Dor-O-Matic, Falcon, Folger Adam, Glynn-Johnson, Hager, HES, Ives, LCN, Locknetics, Markar,KABA, Monarch, OSI, Rixson, Rockwood, Schlage, Securitron, Stanley, Von Duprin, Yale, Kawneer, Grove Structural Shims, etc." So when should I come back? Will you send me an invitation? How will you? You don't have my address, phone or even email ID... Have you tried getting this information so later you can simply contact me on phone and let your marketing guys do what they do best! Don't depend on direct orders via website. Try and take some contact information and then contact them via phone or email (whatever you prefer). Someone above mentioned that most people are not very sure of buying on internet (may be the product is not delivered in 60 days, or never... ) This should solve it. Another interesting text on your site: "There are currently no product reviews" If you don't have testimonials, don't even raise the topic. Plus I found your website a little confusing. regards jeet
Well I shut down adwords untill the website is ready.... I am gonna try to clean it all up and I already removed reviews. Other then that I just don't know. I have sold other products with ease compared to door hardware.
yes, add more and more keywords add more and more ads after some time delete the ads with poor CTR after some time delete the keyword with bad conversion
I would lower the cost of what you would be paying per click.. lol ssgtcarroll, send me a PM if you're interested in a free Google Adwords voucher with 30 pounds. Good luck