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4 Words to Save and 4 Words to Kill Your Email Subject Line

Discussion in 'Copywriting' started by zakk747, Nov 28, 2017.

  1. #1
    Hey guys! Want to share a quick excerpt from Mailchimp's research here.

    MailChimp did a research and analyzed millions of email subject lines. They have found that 1 word increases open rate by 57% for all users on average.

    Here you can see what you can gain or lose when you use specific words in your subject line.
    SEMrush
    Positive impact on open rate:
    Free: +2%
    Freebie: +26%
    Urgent: +79%
    Thank you: +57%

    Negative impact on open rate:
    Cancelled: -40%
    Helping: -12%
    Donate: -56%
    Last chance: -45%

    Source: https://mailchimp.com/resources/research/catchy-email-subject-lines/
     
    zakk747, Nov 28, 2017 IP
    SEMrush
  2. Bella Lopez

    Bella Lopez Greenhorn

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    #2
    Thank you for sharing this here. It's a much needed post.

    These are a part of the few keywords I use in my email subject lines as well.
     
    Bella Lopez, Jan 1, 2018 IP
  3. mrb1129

    mrb1129 Well-Known Member

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    #3
    These works because these are incentive keywords.
     
    mrb1129, Jan 1, 2018 IP
  4. wilhem

    wilhem Peon

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    #4
    Didn't know this, and always thought free was a negative word to include in your email subject because of it's suspicious nature. Thanks!
     
    wilhem, Feb 25, 2018 IP
  5. Jaime A. Heidel

    Jaime A. Heidel Greenhorn

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    #5
    I thought the same thing!
     
    Jaime A. Heidel, Mar 22, 2018 IP
  6. GeneK

    GeneK Peon

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    #6
    Thanks for the link! It is worthwhile :)
    P.S.
    My own experience says that the easiest way to 'kill' you e-mail is using 'FYI'
     
    GeneK, Mar 26, 2018 IP