4 Real Reasons For The Penguin Update The Penguin update was on 24th April, 2012 and subsequent updates to the same happened a few times thereafter. Here are the main reasons for the Update.... 1. Google Makes More Money Through Adsense - Yes. The biggest reason for the Penguin update is this one. Google makes a lot more money now than they did before the Penguin struck us. We are so busy trying to get back our lost traffic and SERPs that we failed to realize how poor our earnings from Adsense have become. Google has managed to completely eat up all our adsense earnings by stating that their publishers are giving them invalid clicks. One wonders why these invalid clicks were not tracked before. Also, a lot more ads are now directly shown on Google search results pages than were shown before the Penguin update. Most Adsense publishers have reported a 50% drop in their earnings since the update. Go figure! 2. Google Makes More Money Through Adwords - Another big reason for the Penguin to fly into our lives. Not that Penguins can fly! Now, most website owners have no choice but to advertise purely through Google ADWORDS since Google managed to completely kill all autoblogs that sell text links. Most text link selling websites and link building networks have been wiped off too. Website owners saw their SERPs dip wildly after 24th April, 2012. They have no choice now but to advertise on Google to get the traffic coming in to their websites. 3. Google Wants Their Social Network To Be No.1 - Yes. Now, most search results for most keywords will display results from the Google+ social network. So, most website owners are literally forced to start using their Google+ accounts or they will lose out on a lot of traffic to their websites. 4. Google Knows What Most Of Us Don't Know - Yes they do! Google knows that each year between April 15th to June 31st there is a huge drop in traffic to their homepage. Infact, there is a huge drop in traffic to most websites online. The only websites that thrive during this time are the file sharing websites and social networking websites. The drop in traffic is attributed to most visitors being busy with other areas of their lives at this time. ----------- Many web businesses have suffered massive losses since April 24th, 2012. The main businesses that are going through huge losses right now include big names like PayPal, Godaddy, Ebay, Facebook, Sedo, and more. Most webmasters are extremely scared to invest in anything right now. They are silently hoping that things will go back to the way they were before the Penguin update. Hijacking the Facebook IPO and messing up the capital funding for many big websites online could be the other big reasons for the Penguin update. One thing's for sure. The Penguin was not imported in to improve Google's search results. The search results have been the worst on Google ever. Most users are now finding it difficult to find the right kind of information quickly. They end up spending more time on Google than they did before. Because finding the right information now takes much longer. All this is working out completely in favor of Google. So, instead of Google losing a chunk of their market share to Bing or Yahoo; they are actually gaining more of it. Even webmasters spend much more time on Google Search than they did before the update. They try to find out why all those other websites are ahead of them in the SERPs. This way they spend more time on Google than they ever did before. Congrats Google! You did it Again.
well, my site is getting 3 times more organic traffic than before. also my adsense earning has increased by 100%.. since google penguin update.. I know why google dropped nuked. I was following google algorithm news since a month before penguin.. Google said, about two months ago, that there are two kind of blogs/website. 1st the blog managed by giant companies and 2nd home bloggers. they said that such big companies do everything they can, they always have permanent seo and optimization team and they never let go even a single blackhat method to keep their superiority even if their content is not much important of just equal to home bloggers. they said that there are alot of home blogger doing good work and bringing genuine content. so that thought that its not fair and they'll fix it.. not saying because Im home blogger. but ask your heart don't you think that big blog networks of companies do whatever they can to keep the space covered on search engines? you'll say that they invest money.. yes they do.. but google don't care about their investments. they just wanted to do justice. another thing that'll change the ranking factor. that is social media stats. yes google has started using social media stats to improve their search. they say that now people will tell them what are they liking or what is important.
Google Makes More Money is the real answer here. Google has always favored its own sites and it's own money makers like AdSense and AdWords.
hi there, you are perfectly right. its same happen to my website. I had used adsense and I got lots of click like 250 in 2 hr and try to contact google but they told we will do something. thanks for really nice information.
Really good post and intuitive thinking on this one. We have also seen our adsense earnings rise since Penquin. TYVM Google!
Content favored sites are more favored so visitors can find what they are looking for on google. This also puts the more sites on even playing field with many sites that did unethical methods or just spam linked on a worst playing field than the legit ones.
I completely disagree with you. Yes! They want to make money more. They are trying to improve the quality of search results. Then they will get more users, and they will earn more. We have lost about 30% traffic because panda update.
wow, that's a good writing. Pretty impressive and sounds somewhat like conspiracy theory no heart feelings
I think that there is no time to argue about what google does wrong, because we must face reality, in currents situation no one can oppose Google... So we just have to play by it's rules, it wants us to be active in G+ - ok, I'll do it, it's better for me, it wants us to write better content- I'll do that too.. We must think this way, being social and writing great content will always make profit, so this is the best way to interact with google. That's my personal opinion.
Excellent observations and I totally agree. Google needs to be referred to the US anti competition organisation.
These are possiblities but google also needs to deliver the right search results or users will go to the likes of Bing if they deliver better search results.
The main reason for the penguin update is people scrapeboxing themselves thousands of baclinks and getting to page 1 with crappy autospun content.
I think much of link building is inherently a "non-natural" process. The trick is to make it look as natural as possible. With regards to the possibility of linking patterns hurting a site's rankings, the search engines should be very cautious about inappropriately penalizing sites so as to make their algorithm more vulnerable to negative SEO tactics.
I think the real reason is that there are lots of crappy sites trying to earn without working for it.
Webmaster need Google help/tool (Adwords, Adsense, Analytic, etc). And now Google need us to promote their product. Anybody here think this is fair???