hi there hope someone can help as I'm stalled with my seo campaign until i know the answer to this question! I have a web page That web page targets just one keyword phrase on that webpage I have numerous decorative images - icons if you like, say 7 of them I have read not to bother giving decorative images alt tags But surely I'd want to name a few of them? In which case , if my keyphrase is "tarot readings" for that page, do i use that keyphrase in ALL those alt tags i decide to fill in ? or is that spamming? Am i meant to dream up different text for each alt attribute, eg. image one alt "tarot readings" image two alt " tarot advice" image 3 " psychic readings" i suggest the above alternate words "psychic" and "advice" as both appear throughout page text, without really being a targetted keyword...they just appear in the natural writing flow and i may add them in the meta keywords section even though they are not targetted specifically but are nevertheless there a few times.... my natural inclination would be to pick three of the 7 images and have alt text and file names for all three as "tarot readings" if it's better to leave ALL decorative icons/images with BLANK alt attributes, then what do i name the FILES for these 7 images ? can the file names all be the same or must they vary to avoid looking spammy? i hope ive described things clearly and hope someone can help ! My site is put together by a web designer who is not an SEO expert, so i am the one trying to figure out all the SEO stuff and this is the one area of it that i am stuck on and can't find info about thanks!!!
the rule of thumb is up to three alt tags with the same keywords in them. usability states that each image should have a unique keyword but ill leave that up to you.