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3x more clicks than impressions - Say What ?!?

Discussion in 'Commission Junction' started by SunAndGames, Apr 21, 2006.

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  1. #1
    I'm trying a little affiliate advertising using PPC and CJ. The strange thing is, the one ad I set up is showing more clicks than impressions when I look at my CJ account. The ad is showing 297 impressions, and 798 clicks :confused: How is that even possible? It's a content link from CJ that I'm using. The PPC company I was using was SearchFeed.
     
    SunAndGames, Apr 21, 2006 IP
  2. tstaut

    tstaut Active Member

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    #2
    My guess would be that cookied users count as "clicks" but check with CJ to be sure.
     
    tstaut, Apr 21, 2006 IP
  3. Micromag

    Micromag Well-Known Member

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    #3
    Normally when you use a PPC for promoting, you need to eliminate the pixel tracking code cookie and just use the destination URL.

    CJ will only track the clicks and sales - CJ will not track the Views and the CTR%.
     
    Micromag, Apr 21, 2006 IP
  4. iBold

    iBold Peon

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    #4
    Absolutely correct. You have to have the image loading to count the impressions. I've gone a number of months with more clicks then impressions...it's just a metric used by CJ to help you track your stats. It doesn't mean anything negitive.
     
    iBold, Apr 22, 2006 IP