10 cents per click is not low. i say pretty average these days. it all depends on your niche and how much advertisers are willing to pay for the ads that are being displayed on your site
Yesterday I got 18 clicks and $3.03 for UFC ads. I'd say it was very low but I'm not doing much better.
Ouch !!! that sucks, i used to have the same problem with a gaming site i had, i was getting over 100+ clicks a day and yet hardly breaking $10- now i do a little more research and mainly target other niches now, less clicks but much easier to stomach when logging into my adsense account and seeing a few clicks for the same amount. Today one of my finance sites got a $8- click which is the highest ive had in a while, stick to it and maybe do some keyword research and target higher paying keywords, Good luck mate
Your Niche is a low paying one ! this is the average conversion rate and no need to get disheartened by it ! its a good one !