301 Redirects & Their SEO Advantage

301 Redirect is becoming popular, and used frequently by several webmasters around the globe.

301 redirect means that your web page / web site has moved to a new location. 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301″ is interpreted as “moved permanently”.

What are some reasons you might want to move a Web page/ url permanently?

a) Website owner decides to change the technology and is moving website to an ASP.NET server, rather than an existing ASP/Windows server.

b) A new updated page ( in different location ) has to replace the old existing one.

c) If you have canonical issues and would like to resolve misplaced inbound links to different versions of your domain name then you will want to use a 301 redirect.

What would happen, if you remove/replace page directly ?

If you directly remove this page from your website you will face following difficulties :-

a) You will loose SEO rankings ( on Google/Yahoo) associated with that particular page.

b) You will also end up loosing online relationship with other website where you might have submitted your page in the page. Other website owners will delete your web page if your page is throwing a 404 error ( file not found error ).

301 redirect gives you an opportunity to inform both Visitors , and Search Engines about the new location of your page. Whenever somebody types in www.abc.com/alpha.asp, it will automatically move them to new page www.abc.com/beta.asp. Moreover Search Engines will transfer ranking power from old page to this new page.

How can you implement 301 redirect to replace old pages with new one ?

Please read the
Article

RON

 

You have copied entire article from http://www.seohawk.com/seo_articles/301_redirects.asp

This is a serious violation of copyright. I would recommend you to remove this article from your website.

 

Thanks mascot for informing. Really frustrating and annoying. Pls maintain intriguity!!!

 

I agree, it seems duplicate content, though thanks for the referring link,

 

It is really disgusting to see people copying articles and pasting them onto other websites.

These website owners dont even feel like giving a small credit to the person/company who published those articles.