Hi guys my site is www.orcharddirect.co.uk however i have a 301 redirect to www.orcharddirect.co.uk/shop. Currently i have backlinks to both domains. Am i right in thinking that the page rank will be redirected to www.orcharddirect.co.uk/shop ? As im currently unsure as to what domain i shuld be using to focus my backlinking on! Any help will be appreciated. Many thanks
The 301 will transfer page rank and SERP rankings to the target url. However I question whether it is a good idea to redirect all home page traffic to an inner page called shop. If you are redirecting all traffic, then why not make your index.[html|php] your shop?
right now you are using your domain/shop for visitors and all traffic is being transfer to that sub folder. According to your website current status and seo guidelines, you should use your inner page as home page.