300 keywords

Dan Schulz


i am agree with your last post but is it possible to create new website for that 300 keywords it means it will have nearabout 300 pages for that site and the meta for each page, then links exchange content writing, directory submission, blogs all this procress will take more than 3 months the after that we have to wait for coming in competition in search engine

then how it is possible to come in 3 months

because it's my own experience

 

Two words, rajj. Information Architecture. It's a discipline every person wanting to get into SEO should become INTIMATELY familiar with before putting their shingle on the door and offering services to anyone else, much less optimizing thier own sites. And if you think that each page should be optimized for one keyword, you're sorely mistaken. Those would be very bland pages that would do absolutely nothing for the people who are reading them, which means your conversion rates are going to be abysmal at best.

The first thing, as I already stated, is to tell the client that the site's "SEO" will start once the site has been launched (this isn't true because it'll be ideally started before one single line of code or page copy has ever been written, but the client doesn't need to know this). The next thing to do is determine the main topic of the site. What is the site about? What is its main purpose in life (and ironically in this case it is not to make money or to rank well - it is instead meant to find out what the site will be offering or providing to the people that will be using it - which could end up being an entirely different group than the site's owner intended). Chances are you're going to have a very wide target audience here.

From there though you have to funnel that into a very specific niche. For example, if your site is going to be about digital photography, are you going to have the site be about digital cameras, digital camera enthusiasts, digital camera accessories, the differences between optical and digital zooms, digital camera product reviews, or something else entirely? And to top that off, which ones?

Once you've gotten that down as narrowly as possible will you have the small core of competitive keywords that you should optimize for (because let's face it, it's going to take a long time to optimzie your site for photography by itself). From there, you'll start to look for complimentary long-tail keywords that you can rank well for in a short amount of time. Don't focus on the ones that don't get any traffic - focus on the ones that will bring you the most traffic for the least amount of effort (think of it as the path of least resistance).

You're not done yet though. Next up is to determine what pages will be on the site, and how those pages will be arranged with relation to each other. Are you going to go for a hierarchal structure, a pure Web where every page links to every other page, or something in the middle? What categories will be on the site? What will be on the home page? And so forth.

Then comes the hard part. Writing the page content on each page of the site to be as actionable, engaging and informative as possible using the fewest amount of words to get the point across. It's here that you're going to insert your keywords in the main page copy. Don't worry about the Web page yet because it doesn't exist. Right now the copy exists on a Microsoft Word or OpenOffice.org Writer document. It's also going to take a few revisions to get the copy as clear, concise and compact as possible since people don't read documents online - they skim through them. (I'll note that at this time, while the copywriter is working hard to produce the copy, the designer/developer will be working on creating the look and feel, as well as the base HTML/CSS templates for the site, which will be used to insert the page copy into once the copywriter is finished). The copywriter will also be writing actionable, clear, concise META descriptions for each of the pages which will be placed in the META description tags on each page in the Web site.

Once the copywriter has finished the copy, it is handed off to the Web designer/developer to be included in the page templates. Now, I'm going to assume this designer/developer actually knows what the hell s/he's doing as far as on-page SEO is concerned. I'm talking about the proper use of HTML elements (structure and semantics), accessibility, usability and so forth. The developer also consults with the copywriter and information architecture specialist (remember, our developer here knows his or her way around accessibility and Web usability as well, and happens to be a practicioner of Steve Krug's school of "Don't Make Me Think") about which pages to link to within the site (aside from the site's menu, obviously) to maximize the site's own ability to pass PageRank to and from each page within the site and to control where and how that PageRank is passed on.

Now that all that's been done, the site is tested one last time to ensure everything works properly, no pages have been orphaned, there are no broken images or pages, all the alt text is optimized for both the users (to identify what the image is) and the search engines (who happen to comprise the largest group of "blind users" out there), and so on and so on and so on. The site launches.

Now starts the 90 day clock.

The site gets submitted to the search engines as well as relevant high-ranking directories and directory categories. Articles get syndicated about the new site, with links pointing back to the home page of the site to help avoid the real site being flagged with a duplicate content filter. The employees start marketing the site to the various social networking sites which they have established a good reputation at. A week or two passes as the search engines crawl the site, gobbling up the pages listed on the sitemap and the pages on the site start showing up in their indexes. The pages with the long-tail keywords start ranking near the top (if not at the top) and people start checking out what the site has to offer.

The site development and maintenance team starts to notice that the long-tail keywords they chose are bringing in more traffic than the primary keywords (which haven't started ranking well just yet, but that's to be expected). It's not much to start (per keyword or key phrase), but they all start to add up (the whole being greater than the sum of its parts). Owing to the fact that the site is accessible, easy to use, and gets the job done, people start referring others to the site. A couple people blog about it on their sites (I'm not saying it gets picked up by an industry leader or anything - a link is a link, afterall). Word gets out.

You continue to submit to directories, article submission sites, social networking and marketing sites, and so on. The Web design agency submits a press release announcing the launch of the new Web site (with the objective of using the release and the launch of the new site to attract more business for itself). New content gets added to the site, a survey or two is run asking for user feedback on how the site can be improved, what features should be added and removed, or just to get general feedback (polls are notorious for being great at this).

This goes on for a few months. Suddenly the 90 days are up. What do you think happened during that time? Most of the keywords are ranking VERY well, they're bringing in steady traffic and the site is developing a loyal user base. It hasn't reached critical mass yet, and it's not "sustainable" by itself yet, but it's growing up and becoming a trusted site that people can recommend. One or two of the primary keywords are probably ranking very well (justifying the whole purpose of the exercise) - and by very well Imean in the first 1,000 results - despite the youthful age of the site and appear to be well situated to potentially rank on the first page or two within the next six months.

Oh, and it wouldn't surprise me either if the site would have a healthy PageRank of 3 or 4 by that time either, especially when the more authorative sites start picking up the site and talking about it as well (perhaps even linking back to the new site if they find it to be useful to the people who use their sites).

Think about that, ok? Because it's at the 90 day point that the real fun will begin - and that's getting the primary keywords to dominate the rankings and driving even more traffic to the site.

(One final note - relying on the search engines as your primary source of traffic can be detrimental to your site's health, especially if you're relying on said traffic to provide you with your main source of revenue; always compliment the search engine traffic with off-line advertising, marketing and promotion whenever possible.)

 

Hey yaar, hoz this possible? Within three months, 300 Keywords, IMPOSSIBLE.

 

Vaishali, start with Post #20 on this thread. I already showed how it's possible. Then read the post above yours.

 

Is this client crazy???? I hate it when people take advantage of others.
My friend, this client sounds like hes using you

 

I think not as long as they're on to a equivalent trade status

 

Folks,
You didn't read Juned post right,

He said he will bring the phrase "all 300 keywords" to top position....

 

Are we still in April fools mode?