It's been a year since I had a logo made for a clothing brand and now I'm looking to update the logo - a new design. The clothing label is called Urban Reality and our clothing is in the market primarily for 18 - 30 year olds but branches out to older customers as well. Our current logo is a skyline but it doesn't really fit with the clothing we produce. I'm looking for a design that is both an icon and text but can be separated to be easily recognisable. For example Nike have the tick and Nike written underneath it but the tick or the wording can be used to be iconic and easily recognisable. I'm looking for unique, eye catching and an eye pleasing design. Simple but can be put on t shirts, caps, trousers etc and look amazingly fashionable. The winner will get all our future design requirements if they are willing to assist. The contest will end Sunday morning at 8am GMT. $30 basic prize money but willing to pay upwards to $50 for entries I believe are of exceptional quality. Drafts can be in any format but the winner must provide the design in as many formats as possible (Vector, PSD etc) Any questions, please reply to this thread.
I'll provide some feedback on designs so far. I'm not keen on blocky designs. The text can be blocky but the icon itself needs to be easy on the eye. Imagine that the icon itself will be on a cap, on a t shirt etc. Just think about whether you'd be happy wearing a t shirt with your design on it.
Some good entries but still nothing that has caught my eye... I need much better entries so I have put the prize up to $50.